Dream of the Blue M6 Plus Η Συσκευασία Baijiu by Huashuang Liu and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 Ασημένιο Βραβείο A' Design Award in Σχεδιασμός Συσκευασίας Competition Category.
ΑσημένιοΣυσκευασία· 2021
Dream of the Blue M6 Plus Η Συσκευασία Baijiu
by Huashuang Liu and Jingzhang Xiao
Client: Jiangsu Yanghe Distillery Co., Ltd
Ασημένιο Βραβείο A' Design Award Winner in Συσκευασία Category
Verified Award Winner
Verify Award Status for #110718The Design
About Dream of the Blue M6 Plus Η Συσκευασία Baijiu
Το Dream of the Blue M6 Plus υιοθετεί μια πολυτελή σχεδίαση που αντανακλά μια μοντέρνα αισθητική. Το μπλε μπουκάλι και η χρυσή ετικέτα με διακόσμηση drip δείχνει μια λιτή πολυτέλεια και αναδεικνύει τη διεθνή γεύση. Χρειάζεται «Dream Drop» Ως προέλευση της δημιουργικότητας, χρησιμοποιεί μπουκάλι σταγόνας νερού και κρυστάλλινο κάλυμμα ως σύμβολο στυλ. Η δομή είναι φυσική και η μετάβαση είναι ομαλή από πάνω προς τα κάτω. Με την καινοτόμο τεχνολογία και την πιο υψηλής ποιότητας υφή του υλικού, η ποιότητα έχει επίσης βελτιωθεί πολύ. Ο σχεδιασμός ενσωματώνει μοντελοποίηση, χρώμα, δεξιοτεχνία και εργονομική λειτουργία.
The Recognition
About the Ασημένιο Βραβείο A' Design Award
Το σχέδιο Dream of the Blue M6 Plus Η Συσκευασία Baijiu κέρδισε το Ασημένιο Βραβείο A' Design Award, μια τεράστια διάκριση κύρους που απονέμεται σε σχέδια κορυφαίας ποιότητας, πανέμορφα και εντυπωσιακά. Οι νικητές του Ασημένιου Βραβείου είναι εξαιρετικά λαμπρά και ιδιαίτερα δημιουργικά έργα που απεικονίζουν την εξέχουσα εμπειρογνωμοσύνη, το ταλέντο και την οξυδέρκεια των σχεδιαστών τους. Το σχέδιο Dream of the Blue M6 Plus Η Συσκευασία Baijiu αναμένεται να είναι ένα υπέροχο, αντιπροσωπευτικό έργο, αξιοσημείωτα επαγγελματικό και βαθιά καινοτόμο. Αυτό το σχέδιο που βραβεύτηκε με το Ασημένιο Βραβείο A' Design Award είναι μια ιδιαίτερα αξιοσημείωτη, θαυμαστή εφεύρεση που ωφελεί και προωθεί τα όρια της τέχνης, της επιστήμης, του σχεδιασμού και της τεχνολογίας. Το σχέδιο Dream of the Blue M6 Plus Η Συσκευασία Baijiu είναι μια πολύ ζηλευτή δημιουργία που προκαλεί επιθυμίες, φέρνει θετικά συναισθήματα και πυροδοτεί έκπληξη και θαυμασμό.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
- Dimensions & Packaging
- Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle. - Design Challenge
- Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
- Research
- This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
- Inspiration
- The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
- Project Duration
- The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
- Operation Flow
- This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
- Team Members
- Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao - Image Credits
- Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.
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