Pingshan Cultural Cluster Book Mall Σχεδιασμός Εσωτερικού Χώρου Βιβλιοπωλείου by Jiang and Associates Creative Design is a highly esteemed winner of the very prestigious 2021 Χρυσό Βραβείο A' Design Award in Σχεδιασμός Εσωτερικών Χώρων και Εκθέσεων Competition Category.
ΧρυσόΕσωτερική Διακόσμηση· 2021
Pingshan Cultural Cluster Book Mall Σχεδιασμός Εσωτερικού Χώρου Βιβλιοπωλείου
by Jiang and Associates Creative Design
Client: Jiang & Associates Creative Design
Χρυσό Βραβείο A' Design Award Winner in Εσωτερική Διακόσμηση Category
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- Verified Award Winner
- Verify Award Status for #119439
The Design
About Pingshan Cultural Cluster Book Mall Σχεδιασμός Εσωτερικού Χώρου Βιβλιοπωλείου
Το Pingshan Cultural Cluster Book Mall είναι ένας εσωτερικός χώρος βιβλιοπωλείου εμπνευσμένος από τις τοπικές περίκλειστες κατοικίες Χάκκα της Σεντζέν. Ο χώρος χωρίζεται σε μια τετράγωνη ζώνη και μια κυκλική ζώνη. Η τετράγωνη ζώνη απευθύνεται σε νέους ανθρώπους και η διάταξή της αναπτύσσεται γύρω από μια κεντρική περιοχή δραστηριοτήτων. Οι τοίχοι του αιθρίου παραπέμπουν στις δομημένες προσόψεις των παραδοσιακών πυργοειδών κτιρίων, ενώ μια οροφή με φινίρισμα καθρέφτη επεκτείνει τη θέα. Η κυκλική ζώνη απευθύνεται σε οικογένειες και παιδιά, με καμπύλους τοίχους βιβλίων και μια λευκή ελικοειδή σκάλα. Συνδυάζονται λειτουργίες ανάγνωσης, εστίασης, έκθεσης και κοινωνικής συναναστροφής.
The Recognition
About the Χρυσό Βραβείο A' Design Award
Το σχέδιο Pingshan Cultural Cluster Book Mall Σχεδιασμός Εσωτερικού Χώρου Βιβλιοπωλείου κέρδισε το Χρυσό Βραβείο A' Design Award, μια ιδιαίτερα διακεκριμένη αναγνώριση που απονέμεται σε σχέδια πρώτης κατηγορίας, υπέροχα και εξαιρετικά. Οι νικητές του Χρυσού Βραβείου είναι εξαιρετικά καινοτόμες, οραματικές και εκθαμβωτικά λαμπερές δημιουργίες που αντανακλούν την ιδιοφυΐα, τη σοφία και την ικανότητα των σχεδιαστών τους. Το σχέδιο Pingshan Cultural Cluster Book Mall Σχεδιασμός Εσωτερικού Χώρου Βιβλιοπωλείου αναμένεται να είναι μια πολύ επαινεμένη, πρωτοποριακή και μνημειώδης εφεύρεση που προσφέρει πρωτοφανή αξία. Αυτό το σχέδιο που βραβεύτηκε με το Χρυσό Βραβείο A' Design Award είναι ένα θεαματικό, αξιοσέβαστο έργο που ωφελεί σε μεγάλο βαθμό και προωθεί τα όρια της τέχνης, της επιστήμης, του σχεδιασμού και της τεχνολογίας. Το σχέδιο Pingshan Cultural Cluster Book Mall Σχεδιασμός Εσωτερικού Χώρου Βιβλιοπωλείου δημιουργεί έντονα συναισθήματα πόθου, προκαλεί πάθος, ενθαρρύνει τη δημιουργικότητα και μας συναρπάζει.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pingshan Cultural Cluster - Book Mall, taking the local Hakka enclosed house culture as the design concept and the pattern of round outside but square inside as the main feature, has its space divided into "Square" and "Round" zones.
The square zone is oriented to young people, the overall layout of which expands around the central activity area. Inspired by "Diaolou" (tower building), we adopt the highly structured facade of Diaolou to create characteristic walls for the atrium. The use of mirror finish ceiling makes the image extend infinitely, activating the memory to the whole space. Our space design makes the timeline of "Consumption" extended to connect the experience services of public areas through catering, cultural creation, social interaction, exhibition, etc., increasing the interaction and emotional care between customers.
The round zone is oriented to families and children, which adopts lively circular and curved layout. The smooth curved book walls divide the space into parts, increasing the fun of passing through them. Both the book walls and stairs in the atrium shape a natural enclosed space, in which the white spiral staircase like a white ribbon highlights the circling force of the building and the power of the structure. Along the steps, the artistic lighting devices suspended above the head are scattered in order. The smooth sense of flow and shining lights creates a space just like among the stars, attracting people to discover it. - Dimensions & Packaging
- Total floor area is 6472.5㎡
- Tags
- culture, cluster, book mall, bookstore, Hakka, square and round
- Production Technology
- In order to convey the design scene of Hakka enclosed houses more clearly, we collected different disused wooden doors and windows of old buildings in the surrounding areas, and engraved their texture on the cement walls of the atrium. The wood texture in different types and periods formed rich and interesting texture patterns, which seems to be a dialogue between ancient and modern times.
- Design Challenge
- As the Book Mall is located on two sides of the building which are connected by a semi-outdoor passageway in the middle, so how to strengthen the connection of the space on both sides has become the difficulty of our design.
Deeply understanding and studying the historical value and architectural style of Hakka culture, we define the space on both sides of the building as two design attributes of "Square" and "Round", integrate the unique "Spirit of Place" essence of Hakka enclosed houses into the design concept for two different spaces, and analyze the attributes and functions of traditional space, so as to rematch the space requirements of the Book Mall. - Research
- Due to the prevalence of social media, the main groups of readers in traditional book malls are on the decline. For this reason, the Book Mall needs a different business model, and needs to explore and transform to a "Product + Space" combined model. The core part is to adapt its space to both different reader groups and multiple reading scenes and create a differentiated orientation. The designer sets up diversified leisure places for the Book Mall based on population characteristics and behavior patterns, providing the possibility of free switching and parallel coexistence of usage scenes. Functional scenes such as reading, leisure, communication and activities are integrated into the space, realizing the seamless connection between space and life scenes, thus creating a pleasant spirit of place.
- Inspiration
- The Book Mall is located in Pingshan District, Shenzhen City. Pingshan District, as the main settlement of Hakka people in Shenzhen, has dozens of Hakka enclosed houses, large and small. These houses have gone through many years, showing a distinctive style.
In the space design of the Book Mall, we hope to abandon the traditional concrete design method, but take "Pingshan Hakka Culture" as the core to extract the unique "Spirit of Place" of Hakka enclosed houses, integrate such spirit essence into the space design concept, and analyze the attributes and functions of the traditional space, so as to rematch them with the space demand of the bookstore. - Project Duration
- The project finished in April 2020 in Pingshan Cultural Center, Pingshan District, Shenzhen City, Guangdong Province
- Image Credits
- Zeng Tianpei
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