Tiger Spirit Η Τέχνη Ψηφιακών Μέσων by Kaze Park

Tiger Spirit Η Τέχνη Ψηφιακών Μέσων by Kaze Park is a highly esteemed winner of the very prestigious 2022 Σιδερένιο Βραβείο A' Design Award in Σχεδιασμός Γραφικών, Εικονογράφησης και Οπτικής Επικοινωνίας Competition Category.

ΣιδερένιοΓραφικά· 2022

Tiger Spirit Η Τέχνη Ψηφιακών Μέσων

by Kaze Park

Client: 4bd Studio

Σιδερένιο Βραβείο A' Design Award Winner in Γραφικά Category

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The Design

About Tiger Spirit Η Τέχνη Ψηφιακών Μέσων

Το έργο τέχνης του δημιουργήθηκε ως έργο τέχνης βίντεο συνδυάζοντας 2D ζωγραφική, ψηφιακά έργα τέχνης και έργα τέχνης τρισδιάστατης ψηφιακής απεικόνισης με έναν μεγάλο πύργο πολυμέσων ύψους 20 μέτρων. Εργάστηκε στην εμψύχωση των κορεατικών χρωμάτων, των φυσικών στοιχείων και των ζώων που ονομάζονται τίγρεις, έτσι ώστε να μπορούν να κινούνται μέσα από ψηφιακά έργα τέχνης και εξέφρασε την ατμόσφαιρα της κορεατικής κλασικής τέχνης με σύγχρονα ψηφιακά έργα τέχνης. Έκανε το νόημα των τεσσάρων εποχών της Κορέας σε ψηφιακή τέχνη χρησιμοποιώντας εικονογραφήσεις του χρόνου και του χώρου μέσω ψηφιακών εφέ.

The Recognition

About the Σιδερένιο Βραβείο A' Design Award

Το σχέδιο Tiger Spirit Η Τέχνη Ψηφιακών Μέσων κέρδισε το Σιδερένιο Βραβείο A' Design Award, μια διακεκριμένη αναγνώριση που απονέμεται σε καλά σχέδια που πληρούν τις επαγγελματικές και βιομηχανικές απαιτήσεις που αναμένονται από καλοσχεδιασμένες δημιουργίες. Οι νικητές του Σιδερένιου Βραβείου επιδεικνύουν μεγάλη δεξιοτεχνία, υψηλή εξειδίκευση, ειδική κατανόηση και δημιουργική ικανότητα των δημιουργών τους. Το σχέδιο Tiger Spirit Η Τέχνη Ψηφιακών Μέσων αναμένεται να είναι μια πολύ εκτιμημένη, θαυμαστή και αγαπημένη δημιουργία που είναι πρακτική και καινοτόμα. Αυτό το σχέδιο που βραβεύτηκε με το Σιδερένιο Βραβείο A' Design Award ενσωματώνει τις βέλτιστες πρακτικές του κλάδου και έχει επαρκή τεχνικά χαρακτηριστικά συνδεδεμένα με τεχνογνωσία και ταλέντο. Το σχέδιο Tiger Spirit Η Τέχνη Ψηφιακών Μέσων γίνεται σεβαστό για την επιμέλειά του και έχει σχεδιαστεί για να προσφέρει βελτιώσεις στην ποιότητα ζωής που βοηθούν να γίνει ο κόσμος ένα καλύτερο μέρος.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The characteristics of this project are media works expressed on large media towers and wide electronic boards which are embodied in motion works that move with 3d and expressed as lively works.

His work was produced by combining 2d painting, digital work, and 3d digital imaging work with a 20 meter high large media tower and was presented as a video.

Each scene of his work is effective, and there is an element that makes the work more immersive. It is a work produced in consideration of Nft sales.
Dimensions & Packaging: Tiger Spirit illustration was created in Photoshop Rgb Cmyk color mode and spine & 3d max program. The size is 6720mm x 15,000mm. It is made of digital art.
Tags: kazepark, illustration, tiger, digital, spirit, energy, southkorea, artist, hope, season
Production Technology: In this case the brush used in traditional South Korea painting is used to create texture. And it first scans it and saves it as digital data.

Using the digital program adobe Photoshop sketch basic color and detail color using the touch of a traditional korea brush are performed in order. The important point here is that the traditional korea way of expressing pictures is a art that is expressed with digital graphics.

He used the final result of 2d and the 3d video work together to make it a work.
Design Challenge: The illustration he should have drawn is a new type of work with value for a new year. It is an illustration that intuitively expresses the world where nature and animals coexist together, meaning the time and value of the season. The digital effect was added to the illustration to express the seasonal elements of spring, summer, fall, and winter, the flow of time, and a sense of space.

Through a new type of illustration that combines 2D works with 3D effects, it contains symbolic values and meanings of animal tigers living in nature, and is designed with the aim of works that can give people energy of health and hope.
Research: Brush is one of the elements used in painting in Korea.

He uses traditional Korean brushes to express the touch of paintings. And his expression was embodied in a new form of illustration through the combination of digital graphics and traditional painting styles.

In this project, he focused on the eco-friendly connection between nature and animals. The important concept of this project is the harmony and meaning of nature.
Inspiration: Among the Eastern cultures, there is a culture that expresses one year and 12 months as animals. 2022 is the Year of the Tiger.

Tigers are symbols of strength and pray for health. Many people around the world are suffering from viruses. Like the meaning of the energy of the tiger in this work, it symbolizes and hope that many people can live a healthy and happy life.
Project Duration: The illustration of this project began design production in august 2016 and was released in Seoul. South Korea in January 2017.

The project's illustration began in January 2022 and was displayed across the country in February. South Korea in February 2022.
Operation Flow: He created a new digital work together in 2022 at the 4BD studio and presented a digital exhibition. It is a Korean work with the spirit of a tiger.

Tigers have long been symbols of strength and health. In Asia, there are 12 animals that symbolize the year. 2022 is the year that symbolizes tigers, and many people have created works to pray for health with their families.

He tried to convey energy so that many people could be happy and healthy with their families through lively works.
Team Members: Motion Designer-Terry.J
Image Credits: image #1 KazePark Tiger Spirit-01
image #2 KazePark Tiger Spirit-02
image #3 KazePark Tiger Spirit-03
image #4 KazePark Tiger Spirit-04
image #5 KazePark Tiger Spirit-05