Vicutu Concept Σχεδιασμός Εσωτερικού Χώρου Ναυαρχίδας Καταστήματος by Antistatics Architecture is a highly esteemed winner of the very prestigious 2023 Χρυσό Βραβείο A' Design Award in Σχεδιασμός Εσωτερικών Χώρων και Εκθέσεων Competition Category.
ΧρυσόΕσωτερική Διακόσμηση· 2023
Vicutu Concept Σχεδιασμός Εσωτερικού Χώρου Ναυαρχίδας Καταστήματος
Client: Vicutu
Χρυσό Βραβείο A' Design Award Winner in Εσωτερική Διακόσμηση Category
Verified Award Winner
Verify Award Status for #150086The Design
About Vicutu Concept Σχεδιασμός Εσωτερικού Χώρου Ναυαρχίδας Καταστήματος
Το Vicutu Concept είναι το εσωτερικό ενός καταστήματος-ναυαρχίδας που δημιουργήθηκε για μια μάρκα μόδας στο Πεκίνο. Το κατάστημα καλύπτει 1.680 τετραγωνικά μέτρα σε δύο ορόφους. Ένα μεγάλο τρισδιάστατο σύστημα διαγώνιου πλέγματος από πλεγμένο αλουμίνιο διαμορφώνει την πρόσοψη και παραπέμπει στο ύφασμα και τη ραπτική των ανδρικών ενδυμάτων. Στο εσωτερικό, τοίχοι από καλλιτεχνικό τσιμέντο με υφή δημιουργούν ένα ήρεμο και γλυπτικό περιβάλλον. Οι τοίχοι και οι πάγκοι έκθεσης μοιάζουν να αναδύονται από το δάπεδο και την οροφή, ενώ κρυφές πηγές φωτισμού ενισχύουν την αίσθηση της συνέχειας. Το εσωτερικό προσφέρει στους επισκέπτες μια φυσική εμπειρία χώρου και μόδας.
The Recognition
About the Χρυσό Βραβείο A' Design Award
Το σχέδιο Vicutu Concept Σχεδιασμός Εσωτερικού Χώρου Ναυαρχίδας Καταστήματος κέρδισε το Χρυσό Βραβείο A' Design Award, μια ιδιαίτερα διακεκριμένη αναγνώριση που απονέμεται σε σχέδια πρώτης κατηγορίας, υπέροχα και εξαιρετικά. Οι νικητές του Χρυσού Βραβείου είναι εξαιρετικά καινοτόμες, οραματικές και εκθαμβωτικά λαμπερές δημιουργίες που αντανακλούν την ιδιοφυΐα, τη σοφία και την ικανότητα των σχεδιαστών τους. Το σχέδιο Vicutu Concept Σχεδιασμός Εσωτερικού Χώρου Ναυαρχίδας Καταστήματος αναμένεται να είναι μια πολύ επαινεμένη, πρωτοποριακή και μνημειώδης εφεύρεση που προσφέρει πρωτοφανή αξία. Αυτό το σχέδιο που βραβεύτηκε με το Χρυσό Βραβείο A' Design Award είναι ένα θεαματικό, αξιοσέβαστο έργο που ωφελεί σε μεγάλο βαθμό και προωθεί τα όρια της τέχνης, της επιστήμης, του σχεδιασμού και της τεχνολογίας. Το σχέδιο Vicutu Concept Σχεδιασμός Εσωτερικού Χώρου Ναυαρχίδας Καταστήματος δημιουργεί έντονα συναισθήματα πόθου, προκαλεί πάθος, ενθαρρύνει τη δημιουργικότητα και μας συναρπάζει.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Concept Store for the Vicutu Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. The space creates deeply experiential engagement with visitors.
- Dimensions & Packaging
- Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries. The facade is all prefabricated panels and installed on site precisely. The architecture area of the store is 1,680 sqm, divided in two stories.
- Tags
- Immersive, digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience
- Production Technology
- For the first time in the architectural industry, a large-scale three-dimensional aluminum woven diagrid system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources. Throughout the store, the growth pattern language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade. Special fabricated GRG panels with "diagrid" patterns are built within the wall details.
- Design Challenge
- The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.
- Research
- The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible bending to form an ecological weaving system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details. Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.
- Inspiration
- Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. The Continuous curvilinear space is created through a geometric language distilled from flowing and draping fabrics.
- Project Duration
- Within three years of design and construction (2020-2022), the brand new Vicutu concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the Vicutu brand and integrated into the flexible blending to form an ecological weaving system from the stiching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.
- Operation Flow
- Throughout the store, the woven diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion. The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.
- Patents
- Copyrights belong to AntiStatics Architecture, 2023.
- Team Members
- Architect’ Firm: AntiStatics Architecture, Lead Architects: Mo Zheng, Martin Miller, Project Architect: Christopher Beckett, Team: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang, Client：VICUTU (Beijing Gelei Fashion Technology Co., Ltd), Main Contractor: Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd., GRG Fabricator: E-grow Shanghai
- Image Credits
- Photo credits: UK Studio, AntiStatics
Video Credits: AntiStatics
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