Charlene 10 Years Κουτί Δώρου by Hanyun Gu and Yibing Hu

Charlene 10 Years Κουτί Δώρου by Hanyun Gu and Yibing Hu is a highly esteemed winner of the very prestigious 2025 Χάλκινο Βραβείο A' Design Award in Σχεδιασμός Ειδών Δώρου Competition Category.

ΧάλκινοΕίδη Δώρου· 2025

Charlene 10 Years Κουτί Δώρου

by Hanyun Gu and Yibing Hu

Client: Charlene Classic

Χάλκινο Βραβείο A' Design Award Winner in Είδη Δώρου Category

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The Design

About Charlene 10 Years Κουτί Δώρου

Το Charlene 10 Years είναι ένα αναμνηστικό κουτί δώρου που δημιουργήθηκε για την έκθεση της δέκατης επετείου μιας εταιρείας κοσμημάτων. Το κουτί έχει τη μορφή θήκης βεντάλιας και οι διαστάσεις του είναι 260 επί 95 επί 40 χιλιοστά. Μια δομή ανοίγματος θυμίζει παράθυρο, παραπέμποντας σε προγενέστερο θέμα έκθεσης. Το θέμα της έκθεσης είναι ανάγλυφο σε πράσινο χρώμα στην επιφάνεια, ενώ το σλόγκαν της εταιρείας είναι ανάγλυφο σε ασημί χρώμα στο καπάκι. Στο εσωτερικό περιλαμβάνονται ένας κύριος τόμος, ένα συμπλήρωμα, μια μπαμπού βεντάλια μέσα σε λευκό κουτί, μια χάρτινη πρόσκληση και μια κάρτα με ζωγραφιά σε μπαμπού. Το συμπλήρωμα χρησιμοποιεί παραδοσιακή βιβλιοδεσία τύπου ακορντεόν και ξεδιπλώνεται σε μήκος δέκα μέτρων.

The Recognition

About the Χάλκινο Βραβείο A' Design Award

Το σχέδιο Charlene 10 Years Κουτί Δώρου κέρδισε το Χάλκινο Βραβείο A' Design Award, μια ιδιαίτερα διακεκριμένη αναγνώριση που απονέμεται σε εξαιρετικά σχέδια που διακρίνονται για τη δημιουργικότητα, την εφευρετικότητα και την οξυδέρκεια. Οι νικητές του Χάλκινου Βραβείου είναι άρτια επιδέξια και εντυπωσιακά δημιουργικά τεχνουργήματα που επιβεβαιώνουν την τεράστια εμπειρία, τη φαντασία και την εφευρετικότητα των σχεδιαστών τους. Το σχέδιο Charlene 10 Years Κουτί Δώρου αναμένεται να είναι ένα πολύ εκτιμημένο, θαυμαστό και αγαπημένο αντικείμενο, αξιοσημείωτα επαγγελματικό και καινοτόμο. Αυτό το σχέδιο που βραβεύτηκε με το Χάλκινο Βραβείο A' Design Award ενσωματώνει τις βέλτιστες πρακτικές στην τέχνη, την επιστήμη, τον σχεδιασμό και την τεχνολογία και είναι εξαιρετικό για την προσοχή του στη λεπτομέρεια. Το σχέδιο Charlene 10 Years Κουτί Δώρου ικανοποιεί υπέροχα τις ανάγκες, αγγίζει τις επιθυμίες, γοητεύει τα συναισθήματα και προσελκύει την περιέργεια.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The elegant name for a fan, "Ren Feng," implies the virtues of benevolence, righteousness, propriety, wisdom, and trustworthiness, as well as the elegance of poetry, music, and odes. This concept serves as the creative theme for Charlene Classic and represents a unique emotional symbol used to interpret the values shared by the brand and its users. They are using jewelry as a medium to promote Chinese culture and supreme philosophical wisdom.
Dimensions & Packaging: Size: 260*95*40mm.
We designed a book box in the shape of a fan case with the theme of "Benevolent Breeze Presented in a Box". It adopts an opening structure like a window (qǐ yǒu), echoing the brand's first exhibition theme of "Opening the Window to Admire the Splendor". Inside the white fan box is a green all-bamboo fan. The supplement is in the traditional Chinese accordion binding and unfolds to be as long as 10 meters.
Tags: Oriental aesthetics, reading experience, book design, cultural dissemination, bamboo, painting scroll
Production Technology: While retaining the traditional form of paper invitations, the designer uses a fan as the main invitation for the event. The fan can not only represent the sentiment and taste of the fan holder, but also be used as a token to convey emotions. It will also be an exhibition souvenir. The designer takes the "Wonders of Xiao and Xiang" by Mi Youren, a painter of the Southern Song Dynasty, as the design concept of the entire set of books - summarizing the ancients' evaluations of this painting into four sections and carefully arranging the reading experience after opening the book box according to this structure. In the book case are the main volume, the supplement, the bamboo fan and box, the paper invitation and the bamboo painting card. Readers create an atmosphere of the poetic home of Eastern literati step by step through the rich changes in craftsmanship, materials and different papers during reading.
Design Challenge: The core of design is to convey "The Benevolent Breeze Spreads" and show the "elegant charm" of the Orient. We conceived from two aspects.

Outside: "Benevolent Breeze Presented in a Box". In research, we found ancient people used fine fan cases. We set the album theme as this and designed a book box like a fan case. For the structure, inspired by the brand name "Xuan" (meaning window), we added an opening structure for a window-opening feel, responding to the 2017 exhibition theme. Hoping Charlene keeps spreading Eastern culture.

Inside: "Spreading the Elegant Way". We suggest using a fan as the main invitation while keeping paper invitations. A bamboo fan, implying "there is bamboo at the origin", corresponds to two series. We want materials inside to draw on traditional Chinese binding forms. Albums, cards, and invitations should convey oriental charm through printing and paper texture. Overall, we aim to show the elegance of the Orient through design.
Research: How to convey the brand concept with the "Benevolent Breeze Series" as the core in the tenth anniversary exhibition is the focus of the design. In the first round of proposals, we took "The Benevolent Breeze Spreads¹" as the thinking direction of the design. Among them, "Benevolent Breeze" implies the meanings of "benevolence, righteousness, propriety, wisdom, and trust; elegance, poetry, music, and praise." "Spreads" represents dissemination and promotion. We hope that through design, we can express Charlene's vision of spreading Eastern culture to the world like "The Benevolent Breeze Spreads." In addition, we also hope that when people receive this set of books, they can receive a strong breath of Eastern culture.
Inspiration: We designed a book box in the shape of a fan case with the theme "Ren Feng Presented in a Box." The structure mimics an open window, echoing the theme of the brand's first exhibition, "Open Xuan to View the Splendor." The book box's surface features the exhibition theme "Bamboo Shadows and Elegant Fans Presented by Xuan" embossed in green, with the brand's slogan embossed in silver on the left side of the lid.
Project Duration: In July 2023, it started in Beijing. The project ended in October 2023. In November 2023, it was exhibited in Shanghai, Beijing and London in succession.
Operation Flow: It appears in the form of a commemorative gift box in the exhibition. It helps the on-site audience better understand the brand story, history and development, and get to know the brand products more quickly.
Team Members: Chief Editor: Charlene Li
Editor: Xinlong Zhang
Authors: Sally Wang
Translation: Minzy Zhao
Photography and Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Art Director: Hanyun Gu
Design: Hanyun Gu, Yibing Hu
Proofreading: Sally Wang, Ying Xing, Minzy Zhao
Project Coordination: Xinlong Zhang
Print: Beijing Yinyi Arts Cultural Development Co.,Ltd
Printing: Beijing QiHang DongFang Printing Co.,Ltd
Image Credits: Photography: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Picture: CHARLENE High Jewellery Workshop
Imperial Palace Fan Collection Design: Carina Yen, Jason Koo, Yuan He
Bamboo Fan Collection Design: Yuan He, Yingwan Sun, Hanshu Lai
Video: CHARLENE High Jewellery Workshop