Cedea - Dolomites' Luxury Mineral Water Το Γυάλινο Εμφιαλωμένο Μεταλλικό Νερό by Nick Pitscheider and Sharon Hassan is a highly esteemed winner of the very prestigious 2019 Ασημένιο Βραβείο A' Design Award in Σχεδιασμός Συσκευασίας Competition Category.
ΑσημένιοΣυσκευασία· 2019
Cedea - Dolomites' Luxury Mineral Water Το Γυάλινο Εμφιαλωμένο Μεταλλικό Νερό
by Nick Pitscheider and Sharon Hassan
Client: Nick Pitscheider
Ασημένιο Βραβείο A' Design Award Winner in Συσκευασία Category
Verified Award Winner
Verify Award Status for #78016The Design
About Cedea - Dolomites' Luxury Mineral Water Το Γυάλινο Εμφιαλωμένο Μεταλλικό Νερό
Το σχέδιο του νερού Cedea είναι εμπνευσμένο από τους Δολομίτες Ladin και τους θρύλους για το φαινόμενο του φυσικού φωτός Enrosadira. Προκαλούμενοι από το μοναδικό ορυκτό τους, οι Δολομίτες φωτίζονται σε μια κοκκινωπή, φλεγόμενη απόχρωση την ανατολή και τη δύση του ηλίου, δίνοντας στο τοπίο μια μαγική ατμόσφαιρα. «Μοιάζει με τον θρυλικό μαγικό κήπο των τριαντάφυλλων», η συσκευασία Cedea στοχεύει να αιχμαλωτίσει αυτήν ακριβώς τη στιγμή. Το αποτέλεσμα είναι ένα γυάλινο μπουκάλι που κάνει το νερό να αστράφτει και να φουντώνει με εκπληκτικό αποτέλεσμα. Τα χρώματα του μπουκαλιού προορίζονται να μοιάζουν με την ιδιαίτερη λάμψη των Δολομιτών που λούζονται στο ροζ κόκκινο του ορυκτού και το μπλε του ουρανού.
The Recognition
About the Ασημένιο Βραβείο A' Design Award
Το σχέδιο Cedea - Dolomites' Luxury Mineral Water Το Γυάλινο Εμφιαλωμένο Μεταλλικό Νερό κέρδισε το Ασημένιο Βραβείο A' Design Award, μια τεράστια διάκριση κύρους που απονέμεται σε σχέδια κορυφαίας ποιότητας, πανέμορφα και εντυπωσιακά. Οι νικητές του Ασημένιου Βραβείου είναι εξαιρετικά λαμπρά και ιδιαίτερα δημιουργικά έργα που απεικονίζουν την εξέχουσα εμπειρογνωμοσύνη, το ταλέντο και την οξυδέρκεια των σχεδιαστών τους. Το σχέδιο Cedea - Dolomites' Luxury Mineral Water Το Γυάλινο Εμφιαλωμένο Μεταλλικό Νερό αναμένεται να είναι ένα υπέροχο, αντιπροσωπευτικό έργο, αξιοσημείωτα επαγγελματικό και βαθιά καινοτόμο. Αυτό το σχέδιο που βραβεύτηκε με το Ασημένιο Βραβείο A' Design Award είναι μια ιδιαίτερα αξιοσημείωτη, θαυμαστή εφεύρεση που ωφελεί και προωθεί τα όρια της τέχνης, της επιστήμης, του σχεδιασμού και της τεχνολογίας. Το σχέδιο Cedea - Dolomites' Luxury Mineral Water Το Γυάλινο Εμφιαλωμένο Μεταλλικό Νερό είναι μια πολύ ζηλευτή δημιουργία που προκαλεί επιθυμίες, φέρνει θετικά συναισθήματα και πυροδοτεί έκπληξη και θαυμασμό.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
- Dimensions & Packaging
- Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm - Tags
- cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
- Production Technology
- Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
- Design Challenge
- The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
- Research
- Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
- Inspiration
- Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
- Project Duration
- The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018. - Operation Flow
- Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
- Patents
- The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager. - Team Members
- Nick Pitscheider
Sharon Hassan - Image Credits
- All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).
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