Grundig Serenity Teo-Fabrikanto by Mert Ali Bukulmez

Grundig Serenity Teo-Fabrikanto by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Arĝenta A' Design Award in Dezajno de Hejmaj Aparatoj Competition Category.

ArĝentoHejma Aparato· 2020

Grundig Serenity Teo-Fabrikanto

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Arĝenta A' Design Award Winner in Hejma Aparato Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Teo-Fabrikanto

Serenity estas nuntempa teksaĵisto, kiu fokusas kun ĝoja uzanto-sperto. La projekto plejparte fokusiĝas sur estetikaj elementoj kaj uzanto, ĉar la ĉefa celo sugestas, ke produkto diferencu de la ekzistantaj produktoj. La doko de la teksaĵisto estas pli malgranda ol la korpo, kio permesas al produkto rigardi super la tero, kiu alportas unikan identecon. Iomete kurba korpo kombinita kun tranĉitaj surfacoj ankaŭ subtenas la unikan identecon de la produkto.

The Recognition

About the Arĝenta A' Design Award

Grundig Serenity Teo-Fabrikanto estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Grundig Serenity Teo-Fabrikanto estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Grundig Serenity Teo-Fabrikanto estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019