Ecological Journey Gift Box Mielo by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 Arĝenta A' Design Award in Pakada Dezajno Competition Category.
ArĝentoPakado· 2020
Ecological Journey Gift Box Mielo
Client: Wuhan Little Bee Food Co., Ltd.
Arĝenta A' Design Award Winner in Pakado Category
Verified Award Winner
Verify Award Status for #103183The Design
About Ecological Journey Gift Box Mielo
La dezajno de la donaco skatolo estas inspirita per la "ekologia vojaĝo" de Shennongjia kun abundaj sovaĝaj plantoj kaj bona natura ekologia medio. Protekti la lokan ekologian medion estas la krea temo de la dezajno. La dezajno adoptas tradician ĉinan paper-tranĉitan arton kaj ombran marioneton por montri la lokan naturan ekologion kaj kvin rarajn kaj endanĝerigitaj unuaklasajn protektitajn bestojn. Sur la paka materialo oni uzas malglatan herbon kaj lignan paperon, kio reprezentas la koncepton de naturo kaj media protekto. La ekstera skatolo povas esti uzata kiel delikata stokado por reuzo.
The Recognition
About the Arĝenta A' Design Award
Ecological Journey Gift Box Mielo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Ecological Journey Gift Box Mielo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Ecological Journey Gift Box Mielo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
- Dimensions & Packaging
- Length:300mm, width:220mm, height:80mm
- Tags
- Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
- Production Technology
- As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
- Design Challenge
- Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
- Research
- We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
- Inspiration
- As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
- Project Duration
- Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
- Operation Flow
- This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
- Team Members
- Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng
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