Xi Lin Men Alkoholaĵa Pakaĵo by Xu Yao and Li Wei is a highly esteemed winner of the very prestigious 2021 Bronza A' Design Award in Pakada Dezajno Competition Category.
BronzoPakado· 2021
Xi Lin Men Alkoholaĵa Pakaĵo
Client: Xi Lin Men
Bronza A' Design Award Winner in Pakado Category
Verified Award Winner
Verify Award Status for #107325The Design
About Xi Lin Men Alkoholaĵa Pakaĵo
Xi Lin Men estas pakaĵdezajno por ĉina alkoholaĵo, kaj la nomo signifas alproksimiĝon al feliĉo. La botelo estas travidebla, tiel ke la klara likvaĵo estas plene videbla. Rigardate el angulo de proksimume 45 gradoj, reliefo de du fiŝoj metitaj kapo-al-vosto aperas ĉe la bazo, revokante la Jinjan-simbolon. Prujna tekniko donas al la fiŝa reliefo profundon, kaj la ruĝaj punktoj sur la frunto de la fiŝoj estas aplikitaj per varmotransiga presado. La kapo similas al bambuo, signo de stabila kresko. La mallarĝa supro kaj la larĝa bazo faciligas la verŝadon.
The Recognition
About the Bronza A' Design Award
Xi Lin Men Alkoholaĵa Pakaĵo estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Xi Lin Men Alkoholaĵa Pakaĵo estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Xi Lin Men Alkoholaĵa Pakaĵo bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead. - Dimensions & Packaging
- Width 150mm x Depth 150mm x Height 290mm.
- Tags
- Alcohol, Package, Chinese, Chinese spirit, China, Beverage
- Production Technology
- We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
- Design Challenge
- From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
- Research
- The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
- Inspiration
- The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese. - Team Members
- Designer: Xu Yao
Art Director: Li Wei
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
