XQ New Year Gift Box Ĉefa Funkcio: Donackesta Pakaĵo by Shaofeng Pan is a highly esteemed winner of the very prestigious 2021 Bronza A' Design Award in Pakada Dezajno Competition Category.
BronzoPakado· 2021
XQ New Year Gift Box Ĉefa Funkcio: Donackesta Pakaĵo
by Shaofeng Pan
Client: Xiamen Ruibo Haoyi brand consulting Co., Ltd
Bronza A' Design Award Winner in Pakado Category
Verified Award Winner
Verify Award Status for #112702The Design
About XQ New Year Gift Box Ĉefa Funkcio: Donackesta Pakaĵo
Libra Teksto: XQ Novjara Donackesto estas pakaĵdezajno kreita por festa donacaro. La skatolo estis farita en 2019, la jaro de la porko laŭ la ĉina luna kalendaro. Ruĝa koloro estas uzata interne kaj ora ekstere. La centro montras cirklan motivon formitan de kupledoj, leondanco, lotusfloro, karpo kaj batalflago, kombinitaj kun la dek du zodiaj signoj. La aro enhavas orplaktan porkon, tra-irajn notojn, memorajn monerojn, kalendaron kaj orplaktan skribilon. Produktaj metodoj inkluzivas tridimensian reliefigadon, gutplastigon kaj bronzigon.
The Recognition
About the Bronza A' Design Award
XQ New Year Gift Box Ĉefa Funkcio: Donackesta Pakaĵo estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke XQ New Year Gift Box Ĉefa Funkcio: Donackesta Pakaĵo estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. XQ New Year Gift Box Ĉefa Funkcio: Donackesta Pakaĵo bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- XQ new year gift box was made in 2019, the year of the pig in Chinese lunar calendar. We chose "Golden Pig" and its surrounding elements to interact with mobile game fans of Honor of King to deliver the core value of "caring for fans". The whole gift box is super festive with red inside and gold outside.The center of the box is a circle pattern, which is composed of traditional Chinese elements such as couplets, lion dance, lotus flower, carp and battle flag. What’s more, it increased the western elements of twelve constellations. The Sino-west is more consistent with the openness and compatibility of the current youth group, and it is easy to gain their recognition.The combination of square and circle symbolizes the square earth and spherical heaven. By contrast, the visual focus is concentrated on the circle, obviously outstanding. The sculpted lines on the box surface are the iconic metal shields of XQ. The metallic brings a mechanical sense, which is consistent with the tough style of the team and XQ's identity as the e-sports club.The package includes gold-plated pig, walk-through notes, commemorative coins, pig year calendar and a gold-plated pen. The gift box is of great collectable value. Not only considering the item separation in box, we also designed the bag for gift box, so that the whole product can better meet the demands of Spring Festival gifts.The year of the pig calendar was created with twelve constellations. Combining with twelve constellations, the battle IP of ox, tiger and pig in calendar create unique images. Supplemented by witty words, the gift box is more interesting.Speaking other details, with deep greetings and blessings for Spring Festival, the text used the auspicious words, such as "not to be exchanged even for gold", "everything is fine" to make emotional communication with fans.
- Production Technology
- By use of a variety of production techniques, such as three-dimensional bump, drip plastic, bronzing, etc, the packaging design of XQ gift box becomes more detailed and delicate.
- Inspiration
- The newly designed XQ IP images are ox, tiger and pig, three Chinese favourite mascots respectively symbolize XQ not fear strong enemies, brave, good at fighting and cherish fans. XQ- Honor of King Club is a famous e-sports club of KPL (King Pro League). Honor of King is a mobile game that has largest population of users in the world, KPL not only gets great attention but will guide the professional development of China’s e-sports. As a member, XQ club is the one of KPL's top team based on team performance, competitors influence and fans interaction.
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