Prow Thai Markigo kaj Pakado by Piti Amornlertwattana

Prow Thai Markigo kaj Pakado by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2021

Prow Thai Markigo kaj Pakado

by Piti Amornlertwattana

Client: Prow Thai

Arĝenta A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #116727

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Colors

The Design

About Prow Thai Markigo kaj Pakado

La desegno celas krei freŝan kaj nuntempen imagon por Prow Thai, virgina kokosolea kaj kosmetika marko fondita de agrikultistoj en suda Tajlando. Inspirita de la natura formo de la kokoso, la pakado prezentas punktitan koloran modelon kaj helan koloran paletron, kiuj reflektas la artometiecon kaj vitalecon malantaŭ la produktoj. La ĝenerala blanka tono, rememoriganta kokosan pulpon, simbolas purecon, netecon kaj la organikan naturon de la marko.

The Recognition

About the Arĝenta A' Design Award

Prow Thai Markigo kaj Pakado estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Prow Thai Markigo kaj Pakado estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Prow Thai Markigo kaj Pakado estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensions & Packaging: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tags: branding, packaging, virgin coconut oil, cosmetic, lotion
Production Technology: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Design Challenge: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Research: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiration: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Project Duration: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operation Flow: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Image Credits: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com