Grundig Heinzelmann Limited Edition Promocia Animacia Filmo by Digital Panorama is a highly esteemed winner of the very prestigious 2021 Platena A' Design Award in Dezajno de Filmoj, Videoj kaj Animacioj Competition Category.
PlatenoFilmo· 2021
Grundig Heinzelmann Limited Edition Promocia Animacia Filmo
Client: Digital Panorama
Platena A' Design Award Winner in Filmo Category
- 248,560
- Verified Award Winner
- Verify Award Status for #118526
The Design
About Grundig Heinzelmann Limited Edition Promocia Animacia Filmo
Grundig Heinzelmann Limigita Eldono estas promocia animacia filmo kreita por radioaparato inspirita de historia dezajno. La radioaparato Heinzelmann estis lanĉita en 1946 kiel ligna skatolradio konstruita sen tuboj. La filmo reinterpretas ĉi tiun heredaĵon per mondo de ligno kaj brosita metalo en harmonio. Ĉiuj elementoj estis modelitaj kaj animaciitaj en tridimensia spaco per komputila grafiko. La filmo daŭras sesdek sekundojn en plena alta difino kaj finiĝas en ĉambro kun retro tamen moderna etoso.
The Recognition
About the Platena A' Design Award
Grundig Heinzelmann Limited Edition Promocia Animacia Filmo estas gajninto de la Platena A' Design Award, escepte prestiĝa rekono donata al vere esceptaj, elegantaj kaj grandiozaj dezajnoj. La Platenaj gajnintoj estas mirindaĵoj de kreado, atestoj pri la limoj de intelekta kreemo, kaj montras la senrivalan profesiecon kaj genion de siaj dezajnistoj. Oni atendas, ke ĉi tiuj dezajnoj estu la plej renomaj verkoj, kiuj difinas la estetikon de epoko, kontribuas al la bonstato de la socio kaj puŝas la limojn de arto, scienco, dezajno kaj teknologio. Grundig Heinzelmann Limited Edition Promocia Animacia Filmo montras transcendan nivelon de elstareco kaj sendube plibonigas la mondon per siaj avantaĝaj kaj valoraj ecoj. Grundig Heinzelmann Limited Edition Promocia Animacia Filmo estas verko gajninta la Platenan A' Design Award, kiu vekas dezirojn, inspiras, ekscitas, ĝojigas kaj ekbrilas grandan ĝojon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Dimensions & Packaging
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Tags
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Research
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Inspiration
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Project Duration
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Operation Flow
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Patents
- Copyrights belong to Arcelik A.S, 2019
- Team Members
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - Image Credits
- Video Credits: Emre GOREN
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