Lidugaoliang Baijiu Alkoholaĵa Pakado by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Alkoholaĵa Pakado by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2021

Lidugaoliang Baijiu Alkoholaĵa Pakado

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

Bronza A' Design Award Winner in Pakado Category

18,490

Verified Award Winner

Verify Award Status for #119501

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Alkoholaĵa Pakado

Lidugaoliang Baijiu estas pakaĵa dizajno por ĉina distilita likvoro. La botelo havas glate kurbitan formon kaj estas reliefigita per sorgaj elementoj. La ronda kapo kaj la cirklo sur la ekstera skatolo baziĝas sur porcelano de la Yuan-dinastio, la periodo kiam komenciĝis la produktado de ĉi tiu likvoro. La angula etikedo estas farita el ledo. La ekstera skatolo kombinas ledon kaj metalon kaj malfermiĝas per turnado de ronda disko. La verda tono estis profundigita por konveni al alta-kvalita produkto. La pakaĵo mezuras 120 mm en larĝo, 120 mm en profundo kaj 330 mm en alto.

The Recognition

About the Bronza A' Design Award

Lidugaoliang Baijiu Alkoholaĵa Pakado estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Lidugaoliang Baijiu Alkoholaĵa Pakado estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Lidugaoliang Baijiu Alkoholaĵa Pakado bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang