Day One Vina Etikedo by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2021

Day One Vina Etikedo

by Ximena Ureta

Client: MontGras

Arĝenta A' Design Award Winner in Pakado Category

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Verified Award Winner

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Colors

The Design

About Day One Vina Etikedo

Day One estas vina etikeda dezajno kreita por ĉilia vinberĝardeno, kie la vinberoj estas rikoltataj permane. La etikedo markas la momenton, kiam vinfaristo decidas komenci la rikolton, decidon kiu formas la kvaliton kaj la karakteron de vino. La ilustraĵo montras rikoltajn tondilojn inter floroj, vinberoj kaj vinberfoliolj. La dezajno kovras kvin vinberspeciojn el malsamaj valoj. La etikedoj estas presitaj per ofseto sur Fasson Cuvee Sable papero de 85 gramoj por kvadrata metro, kun tri specialaj koloroj, mata ora folio, stampado kaj protekta vernizo.

The Recognition

About the Arĝenta A' Design Award

Day One Vina Etikedo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Day One Vina Etikedo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Day One Vina Etikedo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
Production Technology: Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
Research: Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design.
Inspiration: Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
Project Duration: This project started in September 2020 in Santiago, Chile, and ended in January 2021.
Operation Flow: Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro