Daejeon Bruce Rice Cake Redesign Rizkuka Pakumo by Choulsoon Park

Daejeon Bruce Rice Cake Redesign Rizkuka Pakumo by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2021

Daejeon Bruce Rice Cake Redesign Rizkuka Pakumo

by Choulsoon Park

Client: Soongraphic

Bronza A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #120168

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Colors

The Design

About Daejeon Bruce Rice Cake Redesign Rizkuka Pakumo

Daejeon Bruce Rizkuko Redezajno estas pakaĵa dezajno por rizkuka produkto vendata de sukeraĵeja kompanio en la Daejeon-regiono. Grafikaĵoj de naŭ ĉefaj vidindaĵoj de Daejeon estas presitaj sur la pakaĵo, tiel ke aĉetantoj ricevas lokan turisman informon kune kun la produkto. La gamo estas dividita en tri seriojn laŭ gusto, kaj ĉiu serio uzas la naturan koloron de sia ĉefa ingredienco por montri la guston. Produktaj nomoj aperas en la korea kaj angla lingvoj. Dika papero estas uzata, tiel ke la pakaĵo povas stari aŭ kuŝi plate kaj ne facile difektiĝas.

The Recognition

About the Bronza A' Design Award

Daejeon Bruce Rice Cake Redesign Rizkuka Pakumo estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Daejeon Bruce Rice Cake Redesign Rizkuka Pakumo estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Daejeon Bruce Rice Cake Redesign Rizkuka Pakumo bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual