Artificial Intelligence In Design Eventa Merkatmaterialo by Min Huei Lu

Artificial Intelligence In Design Eventa Merkatmaterialo by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Arĝenta A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

ArĝentoGrafiko· 2021

Artificial Intelligence In Design Eventa Merkatmaterialo

by Min Huei Lu

Client: Academy of Art University

Arĝenta A' Design Award Winner in Grafiko Category

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Verified Award Winner

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Malkovru Nun Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artificial Intelligence In Design Eventa Merkatmaterialo

La grafika dezajno disponigas vidan reprezenton de kiel artefarita inteligenteco povas fariĝi aliancano por dizajnistoj en proksima estonteco. Ĝi donas sciojn pri kiel AI povas helpi personigi la sperton por la konsumanto, kaj kiel kreivo sidas en la kruco de arto, scienco, inĝenierado kaj dezajno. Konferenco pri Artefarita Inteligenteco En Grafika Dezajno estas 3-taga evento en San Francisco, CA en novembro. Ĉiutage estas laborrenkontiĝo pri dezajno, paroladoj de malsamaj parolantoj.

The Recognition

About the Arĝenta A' Design Award

Artificial Intelligence In Design Eventa Merkatmaterialo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Artificial Intelligence In Design Eventa Merkatmaterialo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Artificial Intelligence In Design Eventa Merkatmaterialo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thesis, Minarva, is a campaign that aims to create a meaningful human-machine relationship. Instead of eliminating the designer’s occupation, Artificial Intelligence will become a design partner and tool that designers can utilize to meet ever-evolving workplace demands. Minarva can help designers get a basic understanding of Artificial Intelligence and the impact it brings to the design field. This should encourage designers to take advantage of this technology.
Dimensions & Packaging: Event Poster: 13x19
Event ticket: 1.97″ x 5.63″
Event namecard: 3.5" x 2"
Tags: Artificial Intelligence, Design, Technology
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD.
Design Challenge: The lack of understanding of Artificial Intelligence technology is the main reason why humans fear being replaced by machines. The most challenging aspect of promoting Artificial Intelligence technology is organizing and delivering information to convince graphic designers that Artificial Intelligence cannot replace creative and critical thinking tasks but only do repetitive and monotonous jobs.
Research: The graphic design MFA thesis development research aims to engage technology in a meaningful way by improving the designer's skills. In 2018, a total of 36 designers and computer scientists joined the focus group in San Francisco which generated meaningful insights that lead to a thesis project. Various deliverables were developed including a promotional campaign, website, design app, publication, and design conference materials.
Inspiration: According to NPR’s: Will your job be done by a machine? the report, there’s an 8 percent chance that graphic design jobs will become automated within 20 years. How can we convince current designers that Artificial Intelligence is not a threat and should be embraced in order to help them solve problems by doing highly repetitive jobs?
Project Duration: The MFA thesis project started in September 2017 and finished in December 2019 in San Francisco.
Operation Flow: Artificial Intelligence In Graphic Design Conference is a 3-day event in San Francisco, CA in November. Each day there is a design workshop, talks from different speakers. The goal behind this event is to help designers understand what is Artificial Intelligence and how to work with Artificial Intelligence to achieve something bigger in the creative industry.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu