Designers Brasileiros Marka Identeco by Tiago de Albuquerque Sales e Kiemle is a highly esteemed winner of the very prestigious 2021 Ora A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.
OroGrafiko· 2021
Designers Brasileiros Marka Identeco
by Tiago de Albuquerque Sales e Kiemle
Client: Designers Brasileiros
Ora A' Design Award Winner in Grafiko Category
Verified Award Winner
Verify Award Status for #121119The Design
About Designers Brasileiros Marka Identeco
La marko de la retejo Designers Brasileiros konsistas el panelo en la formo de la litero D kunmetita de geometriaj pecoj, kiuj kongruas kaj reprezentas la dezajnospecialaĵojn. Tiuj ĉi pecoj estas formoj ĉerpitaj el la brazila flago kaj ankaŭ formas la literon B kaj tukanon. La tukano estis difinita per la fakto, ke ĝi estas unu el la plej grandaj semoj de brazila faŭno kaj unu el tiuj respondecaj por la formado de tropikaj arbaroj. Tiel, por la marko, la disvastigo de semoj de la tukano koncipe simbolas la disvastigon de scio, kiu estas la celo de la retejo.
The Recognition
About the Ora A' Design Award
Designers Brasileiros Marka Identeco estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Designers Brasileiros Marka Identeco estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Designers Brasileiros Marka Identeco kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
- Production Technology
- Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
- Design Challenge
- The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
- Research
- Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
- Inspiration
- For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
- Project Duration
- This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
- Operation Flow
- A visual identity that takes the viewer to the design, culture and nature of Brazil.
- Team Members
- Tiago de Albuquerque Sales e Kiemle
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