Nu Ĉefa Funkcio: Brakhorloĝo by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 Arĝenta A' Design Award in Juvelarta Dezajno Competition Category.
ArĝentoJuvelaĵoj· 2021
Nu Ĉefa Funkcio: Brakhorloĝo
by Maziar Mohit and Iman Kimiaei
Client: I and M Design
Arĝenta A' Design Award Winner in Juvelaĵoj Category
Verified Award Winner
Verify Award Status for #121136The Design
About Nu Ĉefa Funkcio: Brakhorloĝo
Nu estas brakhorloĝo kun akvoplena ciferplato. La ciferplato enhavas akvon kolektitan el kelkaj el la plej poluitaj akvofontoj de la mondo, sterilizitan per ultraviola lumo. Klaraj akrilaj montriloj estas subakvigitaj en la akvo kaj restas preskaŭ nevideblaj. Tuŝi la ŝtalan kaĝon aktivigas lumdiodon kiu prilumas la montrilojn por montri la tempon. La kaĝo estas kronita per kupolforma safira vitro, kaj la rimeno estas farita el kakta ledo. La formo sekvas la konturon de rosguto kuŝanta sur folio. La blua koloro aludas al la senmakula oceano.
The Recognition
About the Arĝenta A' Design Award
Nu Ĉefa Funkcio: Brakhorloĝo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Nu Ĉefa Funkcio: Brakhorloĝo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Nu Ĉefa Funkcio: Brakhorloĝo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time. - Dimensions & Packaging
- Case diameter 38mm, thickness 12mm, strap width 20mm.
- Tags
- watch, minimal, timepiece, design, unconventional, water, environment,
- Production Technology
- Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
- Design Challenge
- The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
- Research
- We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
- Inspiration
- Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour. - Project Duration
- The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
- Operation Flow
- The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
- Team Members
- Maziar Mohit
Iman Kimiaei - Image Credits
- Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021
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