Peaceful Pakaĵo por Aromigita Teo by Wang Jinsheng

Peaceful Pakaĵo por Aromigita Teo by Wang Jinsheng is a highly esteemed winner of the very prestigious 2021 Fera A' Design Award in Pakada Dezajno Competition Category.

FeroPakado· 2021

Peaceful Pakaĵo por Aromigita Teo

by Wang Jinsheng

Client: Yunnan Tech & Besiness University

Fera A' Design Award Winner in Pakado Category

15,774

Verified Award Winner

Verify Award Status for #122731

View at A' Design Award Press Release Award Badge

Colors

The Design

About Peaceful Pakaĵo por Aromigita Teo

"Trankvilo" estas pakaĵdezajno por aromigita teo. La ekstera skatolo estas ilustrita per mane pentrita bildo de virino vestita per ĉongsamo, la tradicia robo de ĉinaj virinoj, kun floraj motivoj enplektitaj en la ŝtofo. La ilustraĵo estas aplikata per gravurpresado sur la kovrilo de aluminia skatoleto. La pakaĵo konsistas el du partoj, skatolkovrilo kaj skatolkorpo, tiel ke la malgrandaj skatoletoj facile malfermiĝas, forpreniĝas kaj elmontriĝas. La interna aluminia folio protektas la teon kontraŭ malsekeco. Tri gustoj povas esti kombinitaj por konveni al diversaj preferoj.

The Recognition

About the Fera A' Design Award

Peaceful Pakaĵo por Aromigita Teo estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Peaceful Pakaĵo por Aromigita Teo estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Peaceful Pakaĵo por Aromigita Teo estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.
Dimensions & Packaging: Width 75mm x Length 200mm x Height 45mm
Tags: Cheongsam, Scented Tea, Classical, Elegant, Tradition
Production Technology: The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.
Design Challenge: There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.
Research: This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified.
Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.
Inspiration: The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.
Project Duration: The project started in September 2020 in Kunming and finished in March 2021 in Kunming
Operation Flow: The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.
Team Members: Wang Jinsheng
Xie Jin
Feng Meiyan
Chen Shiguang
Lin Hai
Deng Shaobiao
Image Credits: Image#1: Illustrator Wang Jinshengi, 2020.