Tsarsky Reserve Paperpakaĵo by Natalya Bilousova

Tsarsky Reserve Paperpakaĵo by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2021

Tsarsky Reserve Paperpakaĵo

by Natalya Bilousova

Client: Tsarsky Reserve

Bronza A' Design Award Winner in Pakado Category

12,095

Verified Award Winner

Verify Award Status for #123199

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tsarsky Reserve Paperpakaĵo

La celo de pakaĵo por frostaj duonpretaj produktoj estas krei allogan bildon de marko evitante tradician vidaĵon por manĝaĵo sur telero. La ŝablono bazita solvo estis elektita kiel tiu, kiu igas la okulojn de konsumanto jam ĝui la manĝaĵon. La koloroj, kiuj estas uzataj por reprezenti, estas certe rekoneblaj inter la linio de aliaj manĝaĵoj. Krome, la simpleco de formoj en ĉi tiu dezajno substrekas la nuntempan aliron kaj samtempe reliefigas la ideon de universaleco. Kiel rezulto, ĉi tiu dezajno faciligas ŝati la produkton por diversaj spektantoj

The Recognition

About the Bronza A' Design Award

Tsarsky Reserve Paperpakaĵo estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Tsarsky Reserve Paperpakaĵo estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Tsarsky Reserve Paperpakaĵo bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Dimensions & Packaging: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Tags: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Production Technology: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Design Challenge: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Research: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Inspiration: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Project Duration: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Operation Flow: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patents: Trademark 2021. Trademark Holder NESANS Company
Team Members: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Image Credits: All of the separate images are given by client