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Amore Nova Prezentarto by Chia-Hui Lu

Amore Nova Prezentarto by Chia-Hui Lu is a highly esteemed winner of the very prestigious 2022 Bronza A' Design Award in Dezajno de Spektaklaj Artoj, Scenejo, Stilo kaj Scenaro Competition Category.


BronzoSpektaklaj Artoj· 2022

Amore Nova Prezentarto

by Chia-Hui Lu

Client: Egret Cultural and Educational Foundation

Bronza A' Design Award Winner in Spektaklaj Artoj Category

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The Design

About Amore Nova Prezentarto

Amore estas avangarda produktado kreita por altigi la arton de prezentado, koncipa, kinetika, cifereca, vidbendo kaj abstrakta arto. Pentraĵoj de Paul Chiang estas 3D viglaj kaj katalizitaj al vivo. La metamorfa kortuŝa arto interplektiĝas kaj interagas en geedzeco kun sia animo geamiko, muziko. Kvankam la fokuso estas amo, ĝi ankaŭ kunigas homajn emociojn (Ĝojo, Kolero, Malĝojo, Timo, Amo, Malamo, Amo) kune kun orientaj elementoj (Oro, Ligno, Akvo, Fajro, Tero) por krei dramece diversan okcidentan klasikan muzikan prezentarton. . Ĉio por atingi reciprokan interdependecon Yin-Jang-ekvilibron.

The Recognition

About the Bronza A' Design Award

Amore Nova Prezentarto estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Amore Nova Prezentarto estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Amore Nova Prezentarto bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
AMORE is an avant-garde production created to elevate the artistry of performing art. It is a performing, conceptual, kinetic, digital, video, and abstract art. Paul Chiang's paintings are the foundation from which 3D animation techniques catalyze the art to life. Through the combination of intense piano repertoires, multimedia technology, contemporary and abstract moving art, diverse styles are revealed to present a dramatic music-based performing art that is a banquet for the senses.
Dimensions & Packaging
Live performance on a Steinway Piano at the National Taiwan Concert Hall.
Animation Film projected on stage overhead.
Computer Animation by Maya, After Effects.
Film: DCP, 16:9, Digital
Tags
Amore, New Performing Art, Cross Art, Performing Art, Abstract Art, Conceptual Art, Kinetic Art, Digital Art, Video Art, Multimedia, Piano, Pianist, Composer, Chia Hui Lu, Paul Chiang, Egret Foundation, Paul Chiang Arts and Cultural Foundation
Production Technology
Repertoire: Chopin 4 Ballades (unbounded imagination), Listz, Liebestraume (Dream of Love) No.3, Tchaikovsky, Romeo and Julie (tragic), and Chia-Hui Lu's compositions: Butterfly Orchid (devoted love) and Tango (a dance with my soul mate, my piano).
Paul Chiang's selected paintings: Song Without Words, Imagination of Lotus, Silver Lake, Meditation on Eternity, Transfigure, Mtn Range of Taiwan, Luxembourg Garden, Pisilian, Saint Sulpice, Notre Dame, 100Yr Temple, Debussy Keyboard, On Wings of Song.
Design Challenge
Creating art is like a pregnancy and birth. It is a long arduous road, but when it bears fruit, you leave a legacy that may inspire future generations. Pairing and synching appealing animations to music and debuting in a live concert adds enormous complexities. If a picture is worth a thousand words, then a digital video art blended with dramatic music is beyond words. Amore is a unique performing art that touches the heart.
Research
Plato once said music gives soul to the universe, wings to the mind, flight to the imagination and life to everything. Music is timeless, immortal and abstract but invisible. Amore brings my colorful musical imaginations to life. We explored various mediums and styles from the romantics, surreal to contemporary. Paintings are transformed into motion pictures, intertwining and interacting in a marriage with its soul mate, music. Amore morphs into a conceptual, kinetic, digital and video art.
Inspiration
Of all the emotions, the most seductive and touching is Love. Love is my muse and is the most inspirational and greatest charm of all time. Though the focus is Amore, I also hope to elegantly unite all seven human emotions (Joy, Anger, Sorrow, Fear, Love, Hate, Affection) alongside the Five Eastern Elements (Gold, Wood, Water, Fire, Earth) to create a dramatically diverse program of Western Classical music and performing art. All in to achieve a mutual interdependence Yin-Yang balance.
Project Duration
The documented film was edited and exhibited at Art Taipei on Oct 2019. The latest edition was revised on April 2021. The duration of the film is about one hour and twelve minutes.
Operation Flow
Love can be heaven and hell. Amore is a brew of my emotional rollercoaster and cultural up bringing. Music and art purify the body, mind, and soul. It also inspire, triggering the inner voice of creativity. There are connections, imitations, mutations, variations, oppositions and expansions in between the themes, developments, bridges, sections and keys. The emotional and compositional evolutions are combined, reflected and echoed in the artistic animation to enable a harmonious flow.
Patents
Amore is designed, produced and owned by Chia-Hui Lu.
Tango is a music arrangement by Chia-Hui Lu.
Butterfly Orchid is composed by Chia-Hui Lu.
Original paintings are by Paul Chang which the Egret Cultural and Educational Foundation have the rights to use and reproduce.
Team Members
Art Director/ Film Director/ Producer/ Screenwriter/ Visual Designer/ Sound Designer/ Recording Artist/ Pianist: Chia-Hui Lu
Recording Company: Dami Music
Sound Engineer: Micky Yang
Visual Supervisor: Vick Wang
Project Coordinator: Tang-Ting Tung
Animation Company: Engine Studio
Animators: Suet-Er Hee, Sara Hsiao, Gian Lee, Jian-Jhou Lin, Jeremy Huang, Wei-Che Hung, Si-Jon Chen, Kai-Wei Liu, Story Tung, Yu-Chi Lin, Kyle Yang, Ting-Ying Chao
Editing Studio: Infinity Multimedia Production Company
Film Editor: Yi-Hang Wong
Image Credits
IP/ Copyright / Images / Photos / Music / Video / Animation produced and owned by Chia-Hui Lu

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