Shijian Chuxin Tea Pakumo by Longxiang Li is a highly esteemed winner of the very prestigious 2022 Ora A' Design Award in Pakada Dezajno Competition Category.
OroPakado· 2022
Shijian Chuxin Tea Pakumo
by Longxiang Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
Ora A' Design Award Winner in Pakado Category
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- Verified Award Winner
- Verify Award Status for #133749
The Design
About Shijian Chuxin Tea Pakumo
Shijian Chuxin estas pakuma dezajno por teo. La dezajno uzas ilustraĵojn inspiritajn de la ekologiaj teĝardenoj de Guizhou, ranoj, hirundoj, tekolektistoj kaj la rivero Chishui. La ĉinstilaj ilustraĵoj reflektas la ekologion de la produkta regiono kaj donas al la marko distingan vidan lingvon, celitan al pli junaj konsumantoj. La volvopapero estas farita el blanka speciala papero kaj presita kun la ilustraĵoj. La skatolo estas finpretigita per lasera presado kaj ora varmstampado, kaj mezuras 300 je 120 je 80 milimetroj. La skatolo malfermiĝas facile, kaj la simplaj materialoj taŭgas por amasproduktado.
The Recognition
About the Ora A' Design Award
Shijian Chuxin Tea Pakumo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Shijian Chuxin Tea Pakumo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Shijian Chuxin Tea Pakumo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
- Team Members
- Longxiang Li
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