Wuliang Image Primara Funkcio: Alkohaĵa Pakado by Luo Heng

Wuliang Image Primara Funkcio: Alkohaĵa Pakado by Luo Heng is a highly esteemed winner of the very prestigious 2022 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2022

Wuliang Image Primara Funkcio: Alkohaĵa Pakado

by Luo Heng

Client: Laboratory and Hopeful

Arĝenta A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #133952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliang Image Primara Funkcio: Alkohaĵa Pakado

Wuliang Image estas alkohaĵa pakada dezajno kreita por ĉina Baijiu-marko. La formo de la botelo estas inspirita de la Luna botelo de la Ming-dinastio, kaj la ronda korpo sugestas la plenlunon kaj la ideon de reunuiĝo. Kurbaj linioj kaj akvondaj strioj envolvas la botelon kvazaŭ silko. La vitra korpo estas sablopurigita kaj portas reliefan rozorkoloran emblemon, dum la botelsupro uzas maton metalan galvanizadon. La skatolo estas farita el matgora akrilo kun reliefa metalo kaj varma stampado. La duontravidebla fona teksturo subtenas stabilan kaj komfortan tenon.

The Recognition

About the Arĝenta A' Design Award

Wuliang Image Primara Funkcio: Alkohaĵa Pakado estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Wuliang Image Primara Funkcio: Alkohaĵa Pakado estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Wuliang Image Primara Funkcio: Alkohaĵa Pakado estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Dimensions & Packaging: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tags: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Production Technology: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Design Challenge: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Research: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Inspiration: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Project Duration: The project started in September 2021 in Torino and finished.
Operation Flow: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Team Members: Luo Heng
Image Credits: Luo Heng