Flying to the Moon Donacskatolo por Luna Kuko by ShenZhen XiShang Boutique Packing Co., Ltd

Flying to the Moon Donacskatolo por Luna Kuko by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2022

Flying to the Moon Donacskatolo por Luna Kuko

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Arĝenta A' Design Award Winner in Pakado Category

24,634

Verified Award Winner

Verify Award Status for #134174

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flying to the Moon Donacskatolo por Luna Kuko

Flugi al la Luno estas donacskatolo desegnita por lunaj kukoj. La pakaĵo prenas la formon de tradicia ĉina palaca lanterno. Cirklaj ilustraĵoj ĉerpas el ĉina mitologio kaj inkluzivas la Jadan Leporon, la Lunan Palacon kaj la Apsaraojn de la Dunhuang-a murpentraĵoj. Plurtavola tridimensia strukturo kaj stancado aldonas vidan profundon. Post kiam la lunaj kukoj estas forigitaj, LED-modulo en la bazo povas esti ŝaltita kaj la travidebla PVC-ujo kaj la kavigita ekstera ujo povas esti reinstalitaj, transformante la skatolon en dekoracian lanternon.

The Recognition

About the Arĝenta A' Design Award

Flying to the Moon Donacskatolo por Luna Kuko estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Flying to the Moon Donacskatolo por Luna Kuko estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Flying to the Moon Donacskatolo por Luna Kuko estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Dimensions & Packaging: 145mm X 145mm X 300mm
Production Technology: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Design Challenge: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Research: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Inspiration: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Project Duration: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Operation Flow: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu