Plant Selected Trinkaĵa Pakado by Blackandgold Shanghai

Plant Selected Trinkaĵa Pakado by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2022

Plant Selected Trinkaĵa Pakado

by Blackandgold Shanghai

Client: Yili Group

Bronza A' Design Award Winner in Pakado Category

12,347

Verified Award Winner

Verify Award Status for #134253

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plant Selected Trinkaĵa Pakado

Plant Selected estas pakaĵa dezajno por gamo da plantbazitaj trinkaĵoj. La ujo estas PET-botelo kovrita per mata filmo, mezurante 60 mm en larĝo, 60 mm en profundo kaj 177 mm en alto. Verda koloro estas uzata por la sojtrinkaĵo kaj blua por la aventrinkaĵo. La produktnomo estas prezentita en granda grafita-stila angla tiparo, kaj oraj sojfaboj kaj avenoj estas integritaj en la literojn. Tute kolorigita fono formas fortan kolorbloko sur la breto. Produktaj avantaĝoj estas metitaj ĉe la malsupro por informi la konsumantojn.

The Recognition

About the Bronza A' Design Award

Plant Selected Trinkaĵa Pakado estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Plant Selected Trinkaĵa Pakado estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Plant Selected Trinkaĵa Pakado bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Dimensions & Packaging: Width 60 mm x Depth 60 mm x Height 177 mm
Tags: Packaging, plant-based Beverage, plant milk, China
Production Technology: PET bottle covered with Matte film
Design Challenge: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Research: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspiration: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Project Duration: The project started in September, 2020 and the product is launched in March, 2021
Operation Flow: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patents: All photos and video credits to blackandgold Shanghai, 2022.
Team Members: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN