La dizajno The Pompadour Parfuma Pakumo de Ivie China estas tre estimata gajninto de la prestiĝa 2022 Ora A' Design Award en la Konkursa Kategorio Pakada Dezajno.
OroPakado· 2022
The Pompadour Parfuma Pakumo
de Ivie China
Kliento: Ivie
Gajninto de Ora A' Design Award en la Kategorio Pakado
Kontrolita Premiogajninto
Kontroli Premiostaton por #135740La Dezajno
Pri The Pompadour Parfuma Pakumo
La Pompadour estas parfuma pakuma dezajno inspirita de la klasika angla frizejo. La ekstera skatolo uzas kvadratitan desegnon devenantan de frizejaj plankoj, kaj la leda skatolo malfermiĝas en maniero kiu memorigas pri sidado en frizista seĝo. La botelo estas travidebla vitra cilindro kun vertikalaj kaneloj, kaj ruĝa, blanka kaj blua helico rotacias dum la botelo estas malŝraŭbata. Presita folio en seriffa tiparo prezentas produktinformojn laŭ la stilo de malnova ĵurnalo. La botelo enhavas replenigeblan kapsulon, kaj la ekstera pakumo estas farita el recikleblaj materialoj.
La Agnosko
Pri la Ora A' Design Award
The Pompadour Parfuma Pakumo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke The Pompadour Parfuma Pakumo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. The Pompadour Parfuma Pakumo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.
Malantaŭ la Dezajno
Gazetara Dosiero
Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.
- Unikaj Ecoj
- The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.
The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.
The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper. - Dimensioj kaj Pakado
- Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm - Etikedoj
- Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
- Produkta Teknologio
- Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
- Dizajna Defio
- The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.
Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers. - Esplorado
- The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.
From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.
Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.
Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store. - Inspiro
- From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.
The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts. - Projekta Daŭro
- The project started in September 2020 in Shanghai, China and Finished in October 2021.
- Funkcia Fluo
- Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.
Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.
Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.
Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.
Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer. - Patentoj
- N/A
- Teamanoj
- Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu - Bildaj Kreditoj
- All photo credits to Ivie China
Sponsorata
Esploru Trans Designers.org
Malkovru produktojn, servojn kaj ŝancojn de niaj reklamaj partneroj.
Pli por Esplori
Rilataj Dezajnoj
Esploru pliajn premiitajn dezajnojn el la sama kategorio, elektitajn laŭ merito.
