Stories of Communication Marka Identeco-Dezajno by Mengyi Xie

Stories of Communication Marka Identeco-Dezajno by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Bronza A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

BronzoGrafiko· 2022

Stories of Communication Marka Identeco-Dezajno

by Mengyi Xie

Client: School of Communication, East China Normal University

Bronza A' Design Award Winner in Grafiko Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Marka Identeco-Dezajno

Rakontoj pri Komunikado estas vizuala identeco-dezajno kreita por la dekkvina datreveno de universitata komunikad-fakultato. La ĉefa logo estas geometria grafikaĵo bazita sur la numeralo 15. El la ĉefa logo estis evoluigita familio de 100 sub-logoj. Ĉiu sub-logo prezentas unu rakonton, elpensaĵon aŭ iniciaton el la historio de komunikado, de nodigitaj ŝnuroj uzataj en antaŭhistoriaj tempoj ĝis la unua ĵurnalo kaj la tutmonda reto. Aranĝitaj en kronologia ordo, la sub-logoj estas aplikataj sur afiŝoj, invitiloj, flugfolioj, ekspoziciaĵoj ĉe la evento kaj memoraĵoj.

The Recognition

About the Bronza A' Design Award

Stories of Communication Marka Identeco-Dezajno estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Stories of Communication Marka Identeco-Dezajno estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Stories of Communication Marka Identeco-Dezajno bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie