Figura Markohava Identeco kaj Pakaĵdezajno by Anja Zambelli Colak

Figura Markohava Identeco kaj Pakaĵdezajno by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Fera A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

FeroGrafiko· 2022

Figura Markohava Identeco kaj Pakaĵdezajno

by Anja Zambelli Colak

Client: Zambelli Brand Design

Fera A' Design Award Winner in Grafiko Category

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Verified Award Winner

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Colors

The Design

About Figura Markohava Identeco kaj Pakaĵdezajno

Figura estas markohava identeco kaj pakaĵdezajno por gamo de mediteraneaj frandaĵoj, inkluzive de fikkukoj, ĉokoladoj kaj olivoleoj. La identeco estas konstruita ĉirkaŭ fikikono stilizita kiel aerbalono, referenco al vojaĝado kaj al la mediteraneaj radikoj de la fondinto de la marko. Oraj, purpuraj kaj verdaj tonoj reprezentas la ĉefajn ingrediencojn. Motivoj de fikfolioj, ondoj kaj fiŝskvamoj rememorigas Mediteraneon. Etikedoj kaj papera pakaĵo estas presitaj en Pantone-koloroj sur Fedrigoni-papero, kun aldonita ora folio. La dezajno enkondukas la produktojn al la azia merkato.

The Recognition

About the Fera A' Design Award

Figura Markohava Identeco kaj Pakaĵdezajno estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Figura Markohava Identeco kaj Pakaĵdezajno estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Figura Markohava Identeco kaj Pakaĵdezajno estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak