Carbon Research Marka Identeco by Sxdesign is a highly esteemed winner of the very prestigious 2022 Bronza A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.
BronzoGrafiko· 2022
Carbon Research Marka Identeco
by Sxdesign
Client: Carbon Research
Bronza A' Design Award Winner in Grafiko Category
Verified Award Winner
Verify Award Status for #137997The Design
About Carbon Research Marka Identeco
Karbono-Esplorado estas marka identeco kreita por akademia revuo fondita en la kunteksto de karbon-neŭtraleco. La emblemo kombinas la bildon de la Tero kun la atoma strukturo de karbono por esprimi medio-protekton. Liniaj kunligoj kunfandas la latitudojn de la Tero kun elektronaj orbitoj, sugestante malfermitan pensadon kaj pli vastan komunikadon. La simetria kaj ĉirkaŭanta strukturo reflektas kohezian akademian komunumon. La kombinita emblemo estas presita sur revuaj kovriloj kaj alia fizika amaskomunikilaro, kaj ĝi restas legebla je minimuma grandeco de 20 je 5 milimetroj.
The Recognition
About the Bronza A' Design Award
Carbon Research Marka Identeco estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Carbon Research Marka Identeco estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Carbon Research Marka Identeco bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
- Dimensions & Packaging
- The combine logo can be print on the minimal size at 20mm x 5mm.
- Tags
- graphics, illustration and visual communication, logo, academic journal, carbon, earth
- Production Technology
- It can be printed on magazine covers or other products.
- Design Challenge
- In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
- Research
- Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
- Inspiration
- Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
- Project Duration
- The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
- Operation Flow
- The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
- Patents
- Sxdesign
- Team Members
- Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu - Image Credits
- Sxdesign
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