Jinlongquan Bierpakado by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2022

Jinlongquan Bierpakado

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Arĝenta A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #138718

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Colors

The Design

About Jinlongquan Bierpakado

Jinlongquan-biero esperas lanĉi mezan kaj altfinan produkton, kiu povas ne nur transdoni la longan historion de la marko, sed ankaŭ sentigi konsumantojn bonkvalitajn; projektistoj uzas riĉajn ilustraĵojn por prezenti lupolon, spikojn, lignajn vinbarelojn, bieron, akvofontojn kaj aliajn elementojn, tiel ke la pakaĵo havas fortan bierindustrian atributon; pli grave, la ilustraĵoj inkluzivas la markbildan simbolon de ĉina drakoskulptaĵo en la antaŭa loko de Jinlongquan-distilejo en 1978, same kiel la restrukturadon de emblemtiparo kaj marko ruĝa, formante fortan markrekonon.

The Recognition

About the Arĝenta A' Design Award

Jinlongquan Bierpakado estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Jinlongquan Bierpakado estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Jinlongquan Bierpakado estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang