BTY Brand Identity Logotipo kaj Aplikaĵoj by Etude Digital is a highly esteemed winner of the very prestigious 2022 Bronza A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

BronzoGrafiko· 2022

BTY Brand Identity Logotipo kaj Aplikaĵoj

by Etude Digital

Client: BTY Group

Bronza A' Design Award Winner in Grafiko Category

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Verified Award Winner

Verify Award Status for #138763

Malkovru Nun Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Logotipo kaj Aplikaĵoj

BTY Marka Identeco estas programo de logotipo kaj aplikaĵoj kreita por BTY Group. La logosigno estas analiza kaj matematika interpreto de la momento kiam genakera velo estas disvolvita. La desegno ankaŭ referencas al la subverto, kiun la genakera velo alportis al velboatkonkurso. La signo prezentas estontecon, en kiu homoj gvidas teknologion. Pli ol 300 krajonaj skizoj antaŭis rafinadon en cifereca amaskomunikilaro ĝis la celita geometrio estis atingita. Nigra estas la ĉefa koloro, subtenata de helaj koloroj. La nigra-blanka formo ebligas facilan reproduktadon sur multaj substratoj.

The Recognition

About the Bronza A' Design Award

BTY Brand Identity Logotipo kaj Aplikaĵoj estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke BTY Brand Identity Logotipo kaj Aplikaĵoj estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. BTY Brand Identity Logotipo kaj Aplikaĵoj bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer