Biblioteche di Roma Marka Identeco by Ragu Communication

Biblioteche di Roma Marka Identeco by Ragu Communication is a highly esteemed winner of the very prestigious 2022 Ora A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

OroGrafiko· 2022

Biblioteche di Roma Marka Identeco

by Ragu Communication

Client: Sistema Biblioteche di Roma

Ora A' Design Award Winner in Grafiko Category

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Verified Award Winner
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Colors

The Design

About Biblioteche di Roma Marka Identeco

Biblioteche di Roma estas marka identeco kreita por la publika biblioteka reto de la urbo Romo. La identeco markas la dudek-kvinan datrevenon de la biblioteka sistemo kaj celas esprimi novigon kaj alireblecon. La historia emblemo montris fermitan libron kuŝantan sur sia flanko. La nova simbolo montras malfermitan libron, kiu ankaŭ povas esti legata kiel la unua litero de la nomo. La grafika signo estas pura kaj esenca. La identeco estas aplikata al la skribila sistemo, ciferecaj tuŝpunktoj, reklamado, eksterdomaj komunikiloj kaj signaro.

The Recognition

About the Ora A' Design Award

Biblioteche di Roma Marka Identeco estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Biblioteche di Roma Marka Identeco estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Biblioteche di Roma Marka Identeco kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimensions & Packaging: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tags: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Production Technology: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Design Challenge: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspiration: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Project Duration: The project began in Rome in January 2021 and was delivered to the client in April 2021
Operation Flow: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patents: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Team Members: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Image Credits: Ragu Communication