Re Form Juvelaro by Chow Tai Fook Jewellery Creative Centre

Re Form Juvelaro by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Bronza A' Design Award in Juvelarta Dezajno Competition Category.

BronzoJuvelaĵoj· 2023

Re Form Juvelaro

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Bronza A' Design Award Winner in Juvelaĵoj Category

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Verified Award Winner

Verify Award Status for #142217

View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Juvelaro

Re:Form estas juvelaro farita el tri glitantaj perloj kaj ĉeno. Glitperloj estas normale kaŝitaj partoj uzataj por adapti la longon de koliteroj kaj braceletoj. Re:Form transformas la glitperlon en la ĉefan elementon de la dezajno. Ĉiu perlo povas esti lokita ie ajn laŭlonge de la ĉeno, tiel ke la portanto povas formi koliteron, braceleton aŭ aliajn aranĝojn. Ĉeno de 36 coloj ebligas pli ol 120 kombinojn, dum ĉeno de 18 coloj ebligas almenaŭ 90. La aro invitas la portanton agi kiel kunkreanto kaj subtenas simplan kaj daŭran stilon.

The Recognition

About the Bronza A' Design Award

Re Form Juvelaro estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Re Form Juvelaro estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Re Form Juvelaro bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release