Tathra Eco Camp Marka Identeco de Amanda Dempster

La dizajno Tathra Eco Camp Marka Identeco de Amanda Dempster estas tre estimata gajninto de la prestiĝa 2023 Fera A' Design Award en la Konkursa Kategorio Dezajno de Grafiko, Ilustrado kaj Vida Komunikado.

FeroGrafiko· 2023

Tathra Eco Camp Marka Identeco

de Amanda Dempster

Kliento: Amanda Dempster

Gajninto de Fera A' Design Award en la Kategorio Grafiko

10,399

Kontrolita Premiogajninto

Kontroli Premiostaton por #142725

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Tathra Eco Camp Marka Identeco

Post estado detruita en la gigantaj aŭstraliaj arbustfajroj, Tathra Eco Camp bezonis simbolan identecon kiu rakontis rakonton pri rejuniĝo, historio kaj natura mergado. La posedantoj serĉis markon kiu herous la terojn unikan rakonton dum ankaŭ honorante ĝian kulturan signifon kaj sian engaĝiĝon al ekoturismo. La rezulta marko-stilado kaj reprezentadoj reflektas la naturan allogon de la tendaro kaj omaĝas al la renovigita pejzaĝo kun la ikonecaj arbaj ringoj kaj unika kolorskemo simbolaj por kresko, historio kaj rejuniĝo de la celloko.

La Agnosko

Pri la Fera A' Design Award

Tathra Eco Camp Marka Identeco estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Tathra Eco Camp Marka Identeco estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Tathra Eco Camp Marka Identeco estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensioj kaj Pakado: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Etikedoj: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Produkta Teknologio: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Dizajna Defio: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Esplorado: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiro: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Projekta Daŭro: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Funkcia Fluo: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patentoj: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Teamanoj: Amanda Dempster
Bildaj Kreditoj: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)