Nikasi Pakaĵa Dezajno de Bierbotelo by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Arĝenta A' Design Award in Pakada Dezajno Competition Category.
ArĝentoPakado· 2023
Nikasi Pakaĵa Dezajno de Bierbotelo
by Tiger Pan
Client: Tsingtao Brewery Co., Ltd.
Arĝenta A' Design Award Winner in Pakado Category
Verified Award Winner
Verify Award Status for #144946The Design
About Nikasi Pakaĵa Dezajno de Bierbotelo
Nikasi estas pakaĵa dezajno por altkvalita blanka biero. La botelkolo estas skulptita tridimensie kaj portas reliefan geometrian figuron de Ninkasi, priskribita en mito kiel la unua diino de bierfarado. La botelkorpo estas parte sablopolurita, kaj la reliefa etikedo estas formita por sugesti la robon de la diino. Anstataŭ dependi nur de presita etikedo, la skulptita vitra formo donas al la biero ĝian identecon. La botelo mezuras 63 mm larĝe, 63 mm profunde kaj 225 mm alte. Ripetita provado kaj tridimensia modelado ebligis amasproduktadon.
The Recognition
About the Arĝenta A' Design Award
Nikasi Pakaĵa Dezajno de Bierbotelo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Nikasi Pakaĵa Dezajno de Bierbotelo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Nikasi Pakaĵa Dezajno de Bierbotelo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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