La dizajno Heralbony Pakumo de Atsushi Morita estas tre estimata gajninto de la prestiĝa 2023 Arĝenta A' Design Award en la Konkursa Kategorio Pakada Dezajno.

ArĝentoPakado· 2023

Heralbony Pakumo

de Atsushi Morita

Kliento: Paper Parade Inc.

Gajninto de Arĝenta A' Design Award en la Kategorio Pakado

31,487

Kontrolita Premiogajninto

Kontroli Premiostaton por #145156

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Heralbony Pakumo

Heralbony estas pakuma serio kreita por arto-viva marko, kiu aplikas artverkojn de artistoj kun handikapoj al modo kaj interna dezajno. Unu sola blua papero, elektita el pli ol 9.000 paperspecoj, estas uzata por ĉiuj pakumoj kaj markigaj iloj, kiujn klientoj tuŝas. Blua estas la simbola koloro de la Monda Tago de Aŭtismo. La elektita papero estas dika kaj havas metiartan teksturon. Nur folia stampado estas aplikata, en unu pozicio kaj unu grandeco, kio forigas la stadion de kolora provpresado kaj tenas la kostojn malaltaj. La gamo inkluzivas produktoskatolojn, donacoskatolojn kaj aĉetsakojn.

La Agnosko

Pri la Arĝenta A' Design Award

Heralbony Pakumo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Heralbony Pakumo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Heralbony Pakumo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimensioj kaj Pakado: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Etikedoj: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Produkta Teknologio: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Dizajna Defio: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Esplorado: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Inspiro: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Projekta Daŭro: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Funkcia Fluo: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Bildaj Kreditoj: Photographer Yusuke Tsuchida, 2019 to 2022.