Dukang Liquor Pakumo por Likvorbotelo by Tiger Pan

Dukang Liquor Pakumo por Likvorbotelo by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2023

Dukang Liquor Pakumo por Likvorbotelo

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Arĝenta A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #145418

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Liquor Pakumo por Likvorbotelo

Dukang Liquor estas pakuma dezajno por ĉina bajĝio. La botelo estas formita de supre malsupren por formi la abstraktan profilon de Cao Cao, historia militstratego kaj poeto, kies verso donis al la marko ĝian nomon. La ĉapo memorigas la kapvestaĵon de oficialuloj de la periodo post la Han-dinastio, kaj la korpo estas ĉizita kiel robo, kio ankaŭ donas stabilan tenon. Vitro estas uzata anstataŭ la ceramiko kutima ĉe similaj markoj, tiel ke la surfaco akiras brilon kaj teksturon. La ekstera skatolo estas ornamita per vektora pentraĵo de Luoyang, la antikva ĉefurbo.

The Recognition

About the Arĝenta A' Design Award

Dukang Liquor Pakumo por Likvorbotelo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Dukang Liquor Pakumo por Likvorbotelo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Dukang Liquor Pakumo por Likvorbotelo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan