Momenten Trinkaĵa Pakumo by E2W Studio is a highly esteemed winner of the very prestigious 2023 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2023

Momenten Trinkaĵa Pakumo

by E2W Studio

Client: E2W Studio

Bronza A' Design Award Winner in Pakado Category

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Verified Award Winner
Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Trinkaĵa Pakumo

Momenten estas pakumdezajno por sensukera ŝaŭmvino vendata en maldikaj lataĵoj. La markonomo aludas al la ĝusta momento por trinki, nek tro frue nek tro malfrue. La vida identeco estas konstruita ĉirkaŭ figuroj nomataj vezikmonstroj, inspirite de malgranda vizaĝo formita el interpunkciaj signoj. Ĉiu monstroformo respegulas guston, kun pli rondaj formoj por pli mildaj gustoj kaj pli akraj formoj por pli fortaj, tio helpas aĉetantojn trovi sian preferatan guston. Disvastiga serio nomata KAI etendas la saman malstreĉitan kaj ludeman aliron. La dezajno estis finita en 2021.

The Recognition

About the Bronza A' Design Award

Momenten Trinkaĵa Pakumo estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Momenten Trinkaĵa Pakumo estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Momenten Trinkaĵa Pakumo bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A