Oil Street Art Space Vida Identeco by Kimhung Choi and Thomas Siu

Oil Street Art Space Vida Identeco by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 Bronza A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

BronzoGrafiko· 2023

Oil Street Art Space Vida Identeco

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

Bronza A' Design Award Winner in Grafiko Category

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Verified Award Winner

Verify Award Status for #148151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oil Street Art Space Vida Identeco

Oi estas la vida identeco de Oil Street Art Space, publika libertempa kaj kultura ejo en Honkongo. La loko okupas la iaman klubdomon de jaĥtklubo kaj inkluzivas duagradan historian ruĝbrikan konstruaĵon kun tegola tegmento kaj eksteran areon de pli ol 3000 kvadrataj metroj. La nomo anstataŭigas la literon L per krisigno, kiu vokas atenton kaj indikas la lokon. La logotipa formo montras la agon de laŭta vokado. Verdo estas la identeca koloro, sugestante oazon por la artoj interne de la urbo. La identeco estas aplikata al media grafiko kaj presitaj eroj.

The Recognition

About the Bronza A' Design Award

Oil Street Art Space Vida Identeco estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Oil Street Art Space Vida Identeco estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Oil Street Art Space Vida Identeco bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu