Spicy Shrimp Soybean Sauce Saŭca Pakumo by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Saŭca Pakumo by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Ora A' Design Award in Pakada Dezajno Competition Category.

OroPakado· 2023

Spicy Shrimp Soybean Sauce Saŭca Pakumo

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

Ora A' Design Award Winner in Pakado Category

39,388
Verified Award Winner
Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Saŭca Pakumo

Spica Salikoka Sojfaba Saŭco estas pakuma dezajno por salikoka pasto. Malkiel similaj produktoj, kiuj uzas fortajn kaj elstarajn kolorojn, la pakumo sekvas simplan kaj naturan aliron. La ekstera pakumo prezentas kaligrafian salikokan signon kiel sian ĉefan grafikan elementon. La interna bokalo portas etikedon kun simpla linia desegnaĵo. Mola fiŝkorba formo donas al la produkto varman kaj naturan karakteron. La tuta pakaĵo enhavas neniun nedegradeblan plaston, kio reduktas damaĝon al riveroj kaj grundo. La dezajno ankaŭ celas plialtigi konscion pri media protektado.

The Recognition

About the Ora A' Design Award

Spicy Shrimp Soybean Sauce Saŭca Pakumo estas gajninto de la Ora A' Design Award, treege prestiĝa rekono donata al unuaklasaj, mirindaj kaj elstaraj dezajnoj. La Oraj gajnintoj estas treege novigaj, viziecaj kaj glamure miregigaj kreaĵoj, kiuj reflektas la talenton, saĝon kaj lertecon de siaj dezajnistoj. Oni atendas, ke Spicy Shrimp Soybean Sauce Saŭca Pakumo estu tre laŭdata, tendencdifina kaj monumenta inventaĵo, kiu liveras senprecedencan valoron. Ĉi tiu dezajno gajninta la Oran A' Design Award estas spektakla, estimata projekto, kiu tre profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Spicy Shrimp Soybean Sauce Saŭca Pakumo kreas intensajn dezirsentojn, vekas pasion, kuraĝigas kreemon kaj fascinas nin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020