Pattern Donacpakuma Papero by Gao He is a highly esteemed winner of the very prestigious 2023 Fera A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

FeroGrafiko· 2023

Pattern Donacpakuma Papero

by Gao He

Client: Creative Design Studio of Anshan Normal University

Fera A' Design Award Winner in Grafiko Category

9,306

Verified Award Winner

Verify Award Status for #149312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Donacpakuma Papero

Ĉablono estas donacpakuma papera desegno bazita sur tradiciaj ĉinaj motivoj. Abstraktaj grafikaĵoj prenitaj el flamo-, fiŝo- kaj vespertoformoj estas kombinitaj por formi la kapon de drako. La drakomotivo estas ripetata per vertikalaj kaj horizontalaj kvadratoj por krei kontinuan ĉablonon. La papero estas produktata per kvarkolora presado sur alt-densa speciala papero. La desegno ankaŭ estas aplikata al produkta pakado, presitaj reklamaj materialoj kaj kartona dezajno. La celo estas kunigi tradician ĉinan estetikon kun moderna dezajno.

The Recognition

About the Fera A' Design Award

Pattern Donacpakuma Papero estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Pattern Donacpakuma Papero estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Pattern Donacpakuma Papero estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.