Master Ji Gong Filma Afiŝo by Yitong Creative

Master Ji Gong Filma Afiŝo by Yitong Creative is a highly esteemed winner of the very prestigious 2023 Arĝenta A' Design Award in Dezajno de Grafiko, Ilustrado kaj Vida Komunikado Competition Category.

ArĝentoGrafiko· 2023

Master Ji Gong Filma Afiŝo

by Yitong Creative

Client: Yitong Creative (beijing) Media Co., Ltd

Arĝenta A' Design Award Winner in Grafiko Category

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Verified Award Winner

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Colors

The Design

About Master Ji Gong Filma Afiŝo

Majstro Ji Gong estas antaŭfilma afiŝo por ĉina animacia fantazia aventura filmo kun la sama nomo. La afiŝo mezuras 750 je 1050 milimetrojn. Ĉina inko kaj tradiciaj ĉinaj elementoj estas uzataj por krei poezian kaj misteran orientan etoson. La drako kaj la monaĥo, montrita kun ruĝa kasajao, flikaĵa ekstera vesto kaj palmfolia ventumilo, estas figuroj el la filmo kaj estis kreitaj per tridimensia programaro. La inko estis farita per akvo kaj testita sur riza papero, malmola papero kaj tuko por kompari teksturojn. Ĉiuj partoj estis poste kombinitaj cifereca.

The Recognition

About the Arĝenta A' Design Award

Master Ji Gong Filma Afiŝo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Master Ji Gong Filma Afiŝo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Master Ji Gong Filma Afiŝo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimensions & Packaging: Trailer Poster: Width 750 mm x Height 1050 mm
Tags: movie poster, ink, 3D, traditional Chinese art and history, animated film
Production Technology: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Design Challenge: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Research: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiration: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Project Duration: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Operation Flow: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patents: Zhejiang Ruichen Picture Co., Ltd.
Team Members: Zhejiang Ruichen Picture Co., Ltd.
Image Credits: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.