Japanese Sake Paka Dezajno by Shinji Yaoita

Japanese Sake Paka Dezajno by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Arĝenta A' Design Award in Pakada Dezajno Competition Category.

ArĝentoPakado· 2023

Japanese Sake Paka Dezajno

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Arĝenta A' Design Award Winner in Pakado Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Paka Dezajno

Ĉi tio estas speciala sake-dezajno kreita por festi la 180-an datrevenon de Hasegawa Sake Brewery. 180 jaroj da tradicia gusto kaj kapabloj estis transdonitaj tra la generacioj, kaj la arba ringo estis uzata kiel la ĉefa vidaĵo por esprimi historion kaj la estontecon. La koloroj de la tuta ekstera skatolo estis inspiritaj de inka pentrado por esprimi tradicion kaj lukson. La memoremblemo estas presita en oro por kongrui kun la familia spino de la bierfarejo. La botelo ene estas kontrasta nigra bildo. La malglateco de la botelo esprimas la pezon de tradicio kaj teknologio.

The Recognition

About the Arĝenta A' Design Award

Japanese Sake Paka Dezajno estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Japanese Sake Paka Dezajno estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Japanese Sake Paka Dezajno estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.