Natura Dried Fruits Sekigitaj Fruktoj by Mohsen Koofiani

Natura Dried Fruits Sekigitaj Fruktoj by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Bronza A' Design Award in Pakada Dezajno Competition Category.

BronzoPakado· 2024

Natura Dried Fruits Sekigitaj Fruktoj

by Mohsen Koofiani

Client: Natura

Bronza A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #152045

View at A' Design Award Press Release Award Badge

Colors

The Design

About Natura Dried Fruits Sekigitaj Fruktoj

Ĉi tiu dizajno profitis de la kombino de artaj skulptaĵoj, fruktoj kaj bestoj, kvankam estas notinde ke subtilaj ŝanĝoj estis faritaj arte. La bildoj penis establi klaran ligon inter bestoj, fruktoj kaj kulturo. Sed ĉar la ĉefa temo de la dizajno estas konservi la ekosistemon, aldone al la herbomanĝaj bestoj, en kelkaj lokoj sovaĝaj bestoj (ĉasbestoj) estis uzitaj kiel simbolo de potenco. En ĉi tiu pakado, simplaj kaj potencaj koloroj estas uzataj por altiri pli da atento, kaj malkomponiĝebla pakado estas uzata por protekti la medion.

The Recognition

About the Bronza A' Design Award

Natura Dried Fruits Sekigitaj Fruktoj estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Natura Dried Fruits Sekigitaj Fruktoj estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Natura Dried Fruits Sekigitaj Fruktoj bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi