Sarban Leda Sako by Aida Mehranfar is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Dezajno de Modaj kaj Vojaĝaj Akcesoraĵoj Competition Category.

FeroAkcesoraĵo· 2024

Sarban Leda Sako

by Aida Mehranfar

Client: Fida

Fera A' Design Award Winner in Akcesoraĵo Category

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Verified Award Winner

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Colors

The Design

About Sarban Leda Sako

Sarban estas inspirita de irana arkitektura strukturo nomata la Sarban-Minareto, kiu portas mesaĝon de paco. Tio estas ĉar la minareto troviĝas en kvartalo kie tri malsamaj religioj vivas pace kune. Ĉi tiu produkto ne estas nur sako, ĝi estas peco de irana kulturo kiun vi povas havi kun vi. La motivoj sur la minareto estas aplikitaj sur la sako en la plej minimuma maniero ebla.

The Recognition

About the Fera A' Design Award

Sarban Leda Sako estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Sarban Leda Sako estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Sarban Leda Sako estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is efficient both visually and functionally. The material used in this design is natural camel leather, which makes the product more durable. The source of inspiration for this design is an Iranian architectural building, which aims to introduce ancient Iranian art to the world. it's 23 cm x 30 cm x 12 cm bag and its weigh is about 613 g.
Dimensions & Packaging: this bag's physical information is: 300 mm x 120 mm x 230 mm
Tags: Bag, architecture, Sarban, Iran, peace
Production Technology: This bag was designed manually, with a pencil on paper, and also the method of making the initial pattern was done entirely by hand and using paper by trial and error. The protrusions and depressions on the front of the bag were prepared as manual patterns, and by sticking the shapes together with tape, they reached the final form and after reaching the paper pattern, the pattern was transferred to the leather and cut and collected and reached the final shape.
Design Challenge: This design is not just a product; it is a means to promote the sense of peace among humans. It aims to foster peace among different thoughts and religions. The region where the Sarban Minaret is located is a place where different religions converge and peacefully coexist. Sarban symbolizes peace. The challenge of this project was to transform an architectural structure into a leather bag and creat it. The forms that were shaped by bricks had to be replicated in the same way using leather, and all of these stages were done by hand.
Research: The bag design was created through extensive online and field research in the field of architecture. The goal was to showcase ancient Iranian architectural structures and find an appropriate landmark. The Sarban Minaret was selected for the project, and extensive photography was conducted from different angles. The geometric patterns of the building were analyzed and sketched on paper. Paper templates were created using simplified patterns, and through an iterative process, the final design was achieved. The chosen structure aims to have a positive impact on human perception and promote a deeper understanding of peace.
Inspiration: This bag is a handmade product inspired by Iranian architecture and the Sarban minaret in the Joybar neighborhood of Isfahan. It reflects the peaceful coexistence of Jews, Kalimis and Muslims in that area. It has geometric shapes and a single color brick color that resemble the minaret’s design. It is made of camel leather that symbolizes the function of the minaret as a guide for camels and caravans.
Project Duration: This project was designed and executed in Iran in December 2020. The design and implementation of this project took two weeks to complete.
Operation Flow: This design has incorporated elements from Iranian culture to interact with the audience. Architecture is a part of Iranian art and culture, and through drawing inspiration from it and embodying it in the design of this bag, a connection has been established with the audience.
Patents: Trademark Registration Number: 323838
Year of Trademark Registration: 2018
Jurisdiction: Intellectual Property Center of the State Organization for Registration of Deeds and Properties of the Islamic Republic of Iran
Image Credits: Image One: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2023
Image Two: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2023
Image Three: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2020