Yancha Teopakumo by Binguowenhua Binguowenhua1

Yancha Teopakumo by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Pakada Dezajno Competition Category.

FeroPakado· 2024

Yancha Teopakumo

by Binguowenhua Binguowenhua1

Client: Yancha

Fera A' Design Award Winner in Pakado Category

10,685

Verified Award Winner

Verify Award Status for #152713

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yancha Teopakumo

Yancha estas pakaĵa dezajno kreita por teo destinita subteni la pulman sanon. La pakaĵo sekvas minimalisman aliron kaj havas trankvilan, gracian aspekton. Blanka linidesegna akvokolora pentraĵo estas uzata por doni orientan karakteron, kaj la aranĝo ĉerpas el la formato de antikvaj skribrulaĵoj. La grafikaĵoj ilustras la dek du tradiciajn manlaborajn teopreparajn procezojn. La skatolo mezuras 357 je 168 je 80 milimetrojn. La dezajno kunligas jarcentan tradician recepton kun moderna produktado kaj prezentas la produkton klare al la konsumantoj.

The Recognition

About the Fera A' Design Award

Yancha Teopakumo estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Yancha Teopakumo estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Yancha Teopakumo estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Dimensions & Packaging: Weight: about 7kg, size: 357mm*168mm*80mm
Tags: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Production Technology: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Design Challenge: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Research: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiration: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Project Duration: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Operation Flow: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patents: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Team Members: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu