Smoothies Nutraĵa Markigo by Andromachi Kakava

Smoothies Nutraĵa Markigo by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Pakada Dezajno Competition Category.

FeroPakado· 2024

Smoothies Nutraĵa Markigo

by Andromachi Kakava

Client: ABC Design Communication

Fera A' Design Award Winner in Pakado Category

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Verified Award Winner

Verify Award Status for #152745

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Smoothies Nutraĵa Markigo

En mondo kiu konstante moviĝas kaj tempo premas, Jean Paul Lab smutioj respondas biciklante en ses-pakaĵoj plenaj de amuzo kaj bonegaj gustoj. Biciklistoj fariĝas la simbolo de libereco. En ĉiuj sezonoj ili moviĝas nekonvencie aŭdace, malkovrantaj vojojn kiuj plenigas iliajn vivojn per plezuro, ĝuste kiel la gusto kaŝita en smutioj. Estas tempo liberigi sin kaj vojaĝi al la magia mondo de gustoj de Jean Paul Lab sekvante la vojojn de plezuro.

The Recognition

About the Fera A' Design Award

Smoothies Nutraĵa Markigo estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Smoothies Nutraĵa Markigo estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Smoothies Nutraĵa Markigo estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensions & Packaging: Label: Width 110mm x Height 160mm
Tags: smoothies, jean paul lab, vintage, packaging
Production Technology: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Design Challenge: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Research: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiration: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Project Duration: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Operation Flow: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Team Members: George Ziakas
Costas Lakis