Taste of Springtime Pakado de Bajiuo by Wei Li

Taste of Springtime Pakado de Bajiuo by Wei Li is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Pakada Dezajno Competition Category.

FeroPakado· 2024

Taste of Springtime Pakado de Bajiuo

by Wei Li

Fera A' Design Award Winner in Pakado Category

11,227

Verified Award Winner

Verify Award Status for #153131

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taste of Springtime Pakado de Bajiuo

Gusto de Printempo estas pakaĵo-dizajno por bajiuo, tradicia ĉina alkoholaĵo. La formo memorigas pri sablohorloĝo, kreita per kunigo de du malgrandaj boteloj, unu super la alia, kiel signo de komuna tempo. Ĉe la kunigo, inversigebla figuro-kaj-fono-motivo formas la siluon de homa profilo, kaj du sin-alfrontantaj profiloj aperas ĉe la bazo. La du boteloj enhavas malgrandajn volumojn kaj malsamajn alkoholfortojn, kio subtenas moderan trinkadon sole aŭ kune kun aliaj. La antaŭa pakaĵo estas farita el papero kaj plasta materialo, kiu estas reciklebla kaj nature putriĝema.

The Recognition

About the Fera A' Design Award

Taste of Springtime Pakado de Bajiuo estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Taste of Springtime Pakado de Bajiuo estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Taste of Springtime Pakado de Bajiuo estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Dimensions & Packaging: Width 88mm x Depth 88mm x Height 196mm
Tags: spring time, interaction, socializing, hourglass
Production Technology: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Research: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiration: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Project Duration: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Operation Flow: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Team Members: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei