Eidon Avec Biero-Pakado de Lin Zhang and Chengbin Jiang

La dizajno Eidon Avec Biero-Pakado de Lin Zhang and Chengbin Jiang estas tre estimata gajninto de la prestiĝa 2024 Bronza A' Design Award en la Konkursa Kategorio Pakada Dezajno.

BronzoPakado· 2024

Eidon Avec Biero-Pakado

de Lin Zhang and Chengbin Jiang

Kliento: China Qingdao Eidon Avec Beer Ltd.

Gajninto de Bronza A' Design Award en la Kategorio Pakado

10,507

Kontrolita Premiogajninto

Kontroli Premiostaton por #153437

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Eidon Avec Biero-Pakado

Eidon Avec estas donackesto kreita por gustumada serio de kvar metiare faritaj bieroj. La kesto enhavas kvar aluminiajn botelojn, ĉiu 250 milimetrojn alta, ene de ekstera kesto kies dimensioj estas 420 milimetroj longa, 270 milimetroj alta kaj 130 milimetroj profunda. Kvar originalaj ilustraĵoj estis mandesegnitaj kaj digitale prilaboritaj, unu por ĉiu biero. La artverkoj kunhavas mitologian rakonton inspiritan de eŭropaj legendoj kaj de la arto de bierfarado. La granda botelformato donas spacon por vigla bildaro. La aro taŭgas ankaŭ por donacado dum festivaloj.

La Agnosko

Pri la Bronza A' Design Award

Eidon Avec Biero-Pakado estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Eidon Avec Biero-Pakado estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Eidon Avec Biero-Pakado bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensioj kaj Pakado: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Etikedoj: Craft beer design，China design，illustration design
Produkta Teknologio: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Dizajna Defio: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Esplorado: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiro: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Projekta Daŭro: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Teamanoj: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng