Hao Prawns Kondimentaĵa Pakado by Jin Zhang

Hao Prawns Kondimentaĵa Pakado by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Fera A' Design Award in Pakada Dezajno Competition Category.

FeroPakado· 2024

Hao Prawns Kondimentaĵa Pakado

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Fera A' Design Award Winner in Pakado Category

12,397

Verified Award Winner

Verify Award Status for #154739

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hao Prawns Kondimentaĵa Pakado

Dizajnistoj uzas grandan areon de blankeco por distingiĝi de aliaj similaj produktoj, uzante kombinaĵon de konataj pokeraj figuroj kaj kankroj por igi konsumantojn senti familiarecon; Ĉar la ĉinaj karakteroj de la markonomo estas facilaj por mispronunci, la dizajnisto dizajnis la anglan logon de la marko uzante ĉinajn pinyin-anotaciojn. La aldono de la tono faciligas la ĝustan prononcon de la markonomo, kaj la tonformo similas kontrolmarkon, formante helpan grafikon por la marko.

The Recognition

About the Fera A' Design Award

Hao Prawns Kondimentaĵa Pakado estas gajninto de la Fera A' Design Award, prestiĝa rekono donata al bonaj dezajnoj, kiuj plenumas la profesiajn kaj industriajn postulojn atendatajn de bone dezajnitaj kreaĵoj. La Feraj gajnintoj montras grandan lertecon, altan specialiĝon, spertan komprenon kaj kreivan kapablon de siaj kreintoj. Oni atendas, ke Hao Prawns Kondimentaĵa Pakado estu tre estimata, admirata kaj ŝatata kreaĵo, kiu estas praktika kaj nova. Ĉi tiu dezajno gajninta la Feran A' Design Award integras plej bonajn industriajn praktikojn kaj havas kompetentajn teknikajn karakterizojn ligitajn kun scipovo kaj talento. Hao Prawns Kondimentaĵa Pakado estas respektata pro sia zorgemo kaj estas dezajnita por provizi plibonigojn de la vivokvalito, kiuj helpas fari la mondon pli bona loko.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensions & Packaging: Width 185mm x Depth 45mm x Height 256mm
Tags: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Design Challenge: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Research: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiration: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operation Flow: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.